In Featured, HSMAI, Travel>Hotels

Is my hotel website conversion good? How much traffic should my website be receiving? What are the top converting international markets? Who should I be targeting with my online advertising to achieve the highest ROI?ÊWhat are the industry averages?

Hospitality specialist digital and creative agencyÊ80 DAYSÊare using their free benchmarking product,Ê80 DAYS Benchmark, to help begin answering some of these burning questions in their latest reportÊThe Great Unanswered Digital Questions of Hoteliers _ Traffic and Conversion.

This report will answer;

  • What is a good monthly website traffic for a hotel?
  • What is a good website conversion rate?
  • Does star rating affect conversion rate?
  • Which international markets convert best?
  • Does a website visitor’s age/gender impact conversion rate?
  • Does your TripAdvisor ranking affect conversion rate?
  • And more!



Download Report


80 DAYS Benchmark

Benchmark your hotel for free

We hope you enjoy the report and if you wouldÊlike to receive a free monthly report to benchmark your 4/5 star hotel’s website performance in the future, pleaseÊsign up here.

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