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News

Monthly Archive for: "February, 2018"
 7 Tactics Every Digital Marketer Should Learn to Love in 2018 – mdgadvertising.com

7 Tactics Every Digital Marketer Should Learn to Love in 2018 – mdgadvertising.com

February 14, 2018

Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously swipe left in search of something better.

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     ASSA ABLOY Hospitality Awarded Inaugural 2018 HotelTechAward for Top Rated Keyless Entry Provider

    ASSA ABLOY Hospitality Awarded Inaugural 2018 HotelTechAward for Top Rated Keyless Entry Provider

    February 14, 2018

    ASSA ABLOY Hospitality, developer of innovative security solutions for the hospitality industry, is announcing its win of the 2018 HotelTechAwards for Top Rated Guest Experience Tech: Keyless [...]

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       Rainmaker's revcaster Powers Newly Enhanced Market Intelligence for Omni Hotels & Resorts

      Rainmaker's revcaster Powers Newly Enhanced Market Intelligence for Omni Hotels & Resorts

      February 14, 2018

      ALPHARETTA, GA Feb. 13, 2018 The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced that it has expanded its [...]

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         Carlson Rezidor Hotel Group is now Radisson – startribune.com

        Carlson Rezidor Hotel Group is now Radisson – startribune.com

        February 14, 2018

        Carlson Rezidor Hotel Group will change its name next month to Radisson Hotel Group in a push to embrace its marquee hotel brand and reaffirm itself as a global hospitality […]

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           GDPR – EasyJet brings data on board, but will it take off? – tnooz.com

          GDPR – EasyJet brings data on board, but will it take off? – tnooz.com

          February 14, 2018

          It is estimated that 90% of the world’s data was generated in the past two years, yet brands still are only using half of it. Everywhere you turn brands are […]

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             Chinese Tourists Are Taking Over the Earth, One Selfie at a Time – bloomberg.com

            Chinese Tourists Are Taking Over the Earth, One Selfie at a Time – bloomberg.com

            February 14, 2018

            One of the strongest drivers of global economic growth isn’t factories or financial services or internet startups, it’s what we do when we’re not working. We are becoming a [...]

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               Why it's time to rethink the start-up model – JLL Real Views

              Why it's time to rethink the start-up model – JLL Real Views

              February 14, 2018

              Now entrepreneurs seeking to use technology for social goodwhile generating profitsare disrupting the status quo and bringing a more diverse face to the industry.

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                 The Best Western River North Hotel sees 300% increase in Revenue with New Progressive Web App

                The Best Western River North Hotel sees 300% increase in Revenue with New Progressive Web App

                February 14, 2018

                Brewer Digital Marketing, announces the launch of Best Western River North’s new website, which leverages cutting-edge Progressive Web App (PWA) technology resulting in a 300% increase in [...]

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                   Lotte New York Palace consolidates marketing with Tambourine

                  Lotte New York Palace consolidates marketing with Tambourine

                  February 13, 2018

                  The world famous Lotte New York Palace has selected Tambourine to provide marketing and digital services. Located on Madison Avenue, Lotte New York Palace was named one of the “Top […]

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                     How Voice Search Will Impact Travel Marketing – fredericgonzalo.com

                    How Voice Search Will Impact Travel Marketing – fredericgonzalo.com

                    February 13, 2018

                    Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]

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                      What characterizes the best sales teams?

                      0-29

                      Remi Morken, CCO, SalesScreen

                      How to sell when customers do not know they need you?

                      Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                      0-23

                      Benjamin Devisme, VP Sales, Quicktext

                      Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                      0-28

                      John Gallagher, Sales Director, Duetto

                      Real time pricing

                      As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                      • What is the difference from being a Revenue Manager today compared to 10 years ago?
                        • Does the skillset of an RM differ – if so; in what way?
                      • What does Real Time Price Optimization mean?
                      • What gains (and risks?) come with real time price optimization?
                      • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                      atomized2

                      Alexander Edström, CEO, Atomize

                      Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                      In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                      head-shot

                      Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                      Storytelling that works

                      Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                      0-13

                      Christian Braathen, Client Director, Scandinavian Design Group

                      Commercial Technology Strategy

                      What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                      0-11

                      Julie Grieve, Founder and CEO, Criton

                      Close the gap between revenue optimization & digital marketing

                      finnbar-colour-headshot

                      Finnbar Cornwall, Senior Industry Head Travel at Google UK

                      Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                      MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

                      eb-new-pic

                      Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                      Navigating the changing hotel distribution landscape

                      Insights to improve competitiveness in an increasingly volatile environment

                      0-10

                      Michael Mernagh, Head of Sales EMEA, OTA Insight

                      Customer Centricity

                      About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                      0-9

                      Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                      3 ways to make more strategic use of your brand

                      How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                      monna-nordhagen

                      Monna Nordhagen, Partner and strategy advisor, Mars

                      Using Technology to Deliver a Personalized Guest Experience

                      0-8

                      Michael De Jongh, Chief Commercial Officer, Avvio

                      Being a General Manager and Leading a team of strong performers

                      0-7

                      Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                      Coaching a team for strategic selling

                      0-6

                      Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                      Expansion of revenue management capabilities

                      damiano-zennaro

                      Damiano Zennaro, Global Director of Advisory services at IDeaS

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                      Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                      Retention strategies for Sales professional that works’

                      Anant Vithlani

                      Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                      Intermediaries: Should they be managed like a key account?

                      0-13

                      Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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                      This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

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