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  • About
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    • HSMAI Americas
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News

Monthly Archive for: "August, 2018"
 IHG’s Gil Mulders joins HSMAI Region Europe People & Culture Advisory Board

IHG’s Gil Mulders joins HSMAI Region Europe People & Culture Advisory Board

August 31, 2018

With a degree in international politics, InterContinental Hotel Group’s Gil Mulders, now taking a seat on the new HSMAI Region Europe’s Advisory Board for People & Culture, was on the […]

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     Here are the finalists for the HSMAI and Customer Alliance Guest Experience Award UK

    Here are the finalists for the HSMAI and Customer Alliance Guest Experience Award UK

    August 30, 2018

    HSMAI Region Europe, in cooperation with the german based company Customer Alliance, will hand out national awards on the upcoming HSMAI Day UK in London on Friday 14th September, and […]

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       Nordic Choice Hotels’ Anant Vithlani to chair HSMAI Region Europe’s Sales Executive Advisory Board

      Nordic Choice Hotels’ Anant Vithlani to chair HSMAI Region Europe’s Sales Executive Advisory Board

      August 24, 2018

      Marriott Hotels’ Michael Simon recently stepped down as chair of HSMAI Region Europe’s Sales Executive Advisory Board, passing the baton to Anant Vithlani, Vice President Sales in Nordic Choice [...]

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         The HSMAI Europe Digital Expert LAB

        The HSMAI Europe Digital Expert LAB

        August 23, 2018

        Welcome to HSMAI Europe’s Digital Expert LAB, an eLearning program, available now Currently working in a management role within hotel distribution and/or marketing? Taught by leading industry [...]

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           Thomas Reinsborg, SAS becomes HSMAI Region Europe Mentor

          Thomas Reinsborg, SAS becomes HSMAI Region Europe Mentor

          August 9, 2018

          Thomas Reinsborg, SAS (Scandinavian Airlines) Head of Sales for Norway, is ready to share his experience in sales management as a mentor for HSMAI Region Europe’s Mike Leven Mentor Program. […]

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             HSMAI Region Europe and the Ecole Hôtelière de Lausanne enter partnership

            HSMAI Region Europe and the Ecole Hôtelière de Lausanne enter partnership

            August 8, 2018

            Senior lecturer at Ecole Hôtelière de Lausanne in Switzerland, Scott Dahl, with a long and impressive career in hospitality, now joining HSMAI Region Europe’s Revenue Management Adivory Board, [...]

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              What characterizes the best sales teams?

              0-29

              Remi Morken, CCO, SalesScreen

              How to sell when customers do not know they need you?

              Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

              0-23

              Benjamin Devisme, VP Sales, Quicktext

              Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

              0-28

              John Gallagher, Sales Director, Duetto

              Real time pricing

              As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

              • What is the difference from being a Revenue Manager today compared to 10 years ago?
                • Does the skillset of an RM differ – if so; in what way?
              • What does Real Time Price Optimization mean?
              • What gains (and risks?) come with real time price optimization?
              • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
              atomized2

              Alexander Edström, CEO, Atomize

              Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

              In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

              head-shot

              Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

              Storytelling that works

              Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

              0-13

              Christian Braathen, Client Director, Scandinavian Design Group

              Commercial Technology Strategy

              What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

              0-11

              Julie Grieve, Founder and CEO, Criton

              Close the gap between revenue optimization & digital marketing

              finnbar-colour-headshot

              Finnbar Cornwall, Senior Industry Head Travel at Google UK

              Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

              MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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              Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

              Navigating the changing hotel distribution landscape

              Insights to improve competitiveness in an increasingly volatile environment

              0-10

              Michael Mernagh, Head of Sales EMEA, OTA Insight

              Customer Centricity

              About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

              0-9

              Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

              3 ways to make more strategic use of your brand

              How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

              monna-nordhagen

              Monna Nordhagen, Partner and strategy advisor, Mars

              Using Technology to Deliver a Personalized Guest Experience

              0-8

              Michael De Jongh, Chief Commercial Officer, Avvio

              Being a General Manager and Leading a team of strong performers

              0-7

              Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

              Coaching a team for strategic selling

              0-6

              Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

              Expansion of revenue management capabilities

              damiano-zennaro

              Damiano Zennaro, Global Director of Advisory services at IDeaS

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              Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

              Retention strategies for Sales professional that works’

              Anant Vithlani

              Anant Vithlani, Vice President Sales, Nordic Choice Hotels

              Intermediaries: Should they be managed like a key account?

              0-13

              Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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