In Europe, Featured, HSMAI, News, News items

This week I have been working in Palma, as a result of HSMAI Region Europe’s increased level of activities in Spain, where I have attended several meetings.

We are very thankful for the support from La Paloma Event and the Mallorca Convention Bureau. I have also attended meetings with some hotel chains and other interesting players on the Mallorca scene.

Initially we will be holding educational meetings in Palma, Madrid and Barcelona, with more Spanish venues to come.

Last night we held an event here in Palma, receiving great feedback from the attending participants. In general we have been very well received in Spain and today, Friday, I had a meeting with the Maria José Aguilo, Executive Vice President of the Mallorca hotel federation, and they will spread information about HSMAI and we are looking into several ways to cooperate. Together we are stronger!

Tomorrow morning I will be returning back to Oslo for the weekend, while next week will be reserved work in London.

April in Palma

In April we will have a high level of activity in Palma, with several European events. Remember to sign up your colleagues and yourself while special fees are still available, both for conference and lodging.

More on the activities:


April 9th – The Curate – The Executive Insights Forum
Curate is free to attend for Organizational Members

This is a great opportunity to connect with contemporaries around emerging issues and growing trends – resulting in invaluable insights that can help them and their companies lead through the most critical business concerns that the industry is, and will be, dealing with.

After the success of our two first European Curate in Amsterdam in April and in London in September last year we are very excited to organize this event in Palma. The Curate is for senior executives who want to engage with other executives about cross-discipline issues impacting your company and our industry.

The Curate will be moderated by Michael Nowlis, Associate Dean, Samuel Curtis Johnson Graduate School of Management at Cornell University

More here.


April 10th The ROC & DOC

Europe’s number one place for the latest trends and news in Revenue Optimization, Digital Marketing and Distribution for the travel, hospitality and event industry.

Top experts and inspirational speakers, sharing their insights and tips on Revenue Optimization, Digital Marketing and Distribution.


Think Tank
April 11th – Think Tank in cooperation with HITEC

Target group: Chief marketing officer or director of marketing

HSMAI and HFTP Think Tank is taking place in Palma de Mallorca on Thursday April 11th – the day after our annual conference the ROC & DOC. The Think Tank will take place at MELIÃ PALMA BAY & Palau de Congressos · Palma. Registration and breakfast from 08:00 and the educational starts at 09:00 and last until 11:00. This event is by invitation only!

“The Strategic Integration of Marketing and Technologies” will be the topic for the Think Tank. This will be a small group all together about 10-15 people.

The moderator is Robyn Pratt, Managing Director, Impact Consulting

More here.


April 11th – Certification in Revenue Management

On Thursday April 11th HSMAI Region Europe will host an interactive Revenue Management workshop, after which the participants will complete the globally recognised CRME certification exam.

The certification workshop will take place at Palau de Congressos de Palma – Managed by Melia Hotels International

Certified Revenue Management Executive (CRME) certification: The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.

More here


Hope to see you and your team in Palma in April!

Enjoy the weekend!

Warm regards from
Ingunn Hofseth
President & CEO
HSMAI Region Europe

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