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Who needs brand strategy?
The short answer is everybody, and especially now.
The course will introduce you to brand strategy thinking, and help you apply it to your own brand immediately – creating your own brand platform as you go.
Brand strategy is all about understanding the relationship people have with your brand, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?
Make your brand a strategic asset and find ways to grow your business. Change is the only constant, so it pays to be prepared.
Sign up a group from your business and build your brand platform together.
The brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board.
It is FREE for HSMAI members
Non HSMAI members: 795 Euro
About Rockets and Rebels
This brand strategy book gives you an update on the best brand-thinking over the last decade or so, adapted specifically for our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give people good reasons to stay loyal, and to support and cheer for your brand’s next project. Strong brands are more profitable, attract the best talent, and are highly valued. This book is a toolbox for everyone who sees the value of digging a little deeper, to aim much higher.