During this interactive session, we will follow the captivating story of the creation of the quintessential Amerikalinjen brand in Oslo and its incredibly successful launch.
- What are the steps to building a compelling hotel brand that stands out from the crowd?
- How do you ensure that the brand is incorporated into absolutely everything, from hotel design to marketing communications and more?
- Is there a need to adapt your hotel’s branding strategy during the current market challenges?
Sit back, listen and engage with fellow hoteliers as we take the Amerikalinjen example as a springboard to discuss together everything related to the wonderful world of hotel branding.
You will meet:
- Martin Andersen, Commercial Director, Amerikalinjen
- Monna Nordhagen – Partner at Mars Brand Strategy and Member of the HSMAI Europe Marketing & Branding Advisory Board
- Moderator: Fiona Gillen, VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board