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5 Cross-Industry Learnings to Drive Ancillary Revenue in 2024

Discover five cross-industry insights for boosting ancillary revenue in 2024. Uncover strategies for hotels to enhance guest experience and increase revenue through ancillary offerings, including lessons from the airline, cruise and loyalty industries.

By Plusgrade

With 40% of Americans saying they plan to travel even more in 20241, there is a massive opportunity for hotel owners and operators to drive even more revenue by leveraging ancillary offerings. Today’s travelers are savvy experience-seekers who expect to be able to curate their journeys to suit their needs and preferences. By now, you’re likely familiar with the concept of ancillary revenue in the hotel industry — it’s not just about selling products. It’s about maximizing every opportunity to enhance guest experiences and drive revenue.

From room upgrades to late check-outs, early check-ins, stay extensions, and beyond, hotels have a wealth of strategies at their disposal. But let’s take it a step further. In this whitepaper, we’ll delve into how this approach allows hotels to cater to individual guest preferences and enhance their overall experience. While airlines have long capitalized on ancillaries (driving record revenue worldwide last year2), hotels have a unique opportunity to lean into this trend and tailor their offerings to meet the evolving needs of their guests.

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