Forging a Path in Hospitality: Fernando Vives on Leadership, Innovation, and Building a Global Brand
This month, Hospitality’s Leading Voices brings you Philippe Roy’s engaging discussion with Fernando Vives, a hospitality leader who knows the business from the ground up. With experience spanning international brands like Melia Hotels International, Hesperia, The Ritz, and Le Meridien, Fernando has also co-founded the firm Xotels and launched the first Revenue Management Master’s degree at Universidad Rey Juan Carlos in Madrid.
From a childhood steeped in hotel culture, now overseeing the commercial strategy for Minor Hotels across Europe and the Americas, Fernando shares stories of leadership, innovation, career management and the evolving landscape of hospitality.
Here’s a glimpse into this edition:
- Minor’s Origin Story: A young founder, denied funding, turns rejection into inspiration. Fernando recounts the unique tale behind the Minor Hotels name and their journey to nearly 600 hotels worldwide.
- The New Wave of Revenue Management: With over two million price adjustments daily, Fernando explains why data-driven pricing is no longer just a luxury—it’s an industry essential.
- Personalised Stays with Attribute-Based Selling: Giving guests the freedom to build their own stay experience, Minor Hotels is pioneering the shift to micro-segmented guest personalisation.
- India’s Market Potential: With millions joining the middle class annually, Fernando shares his optimism for India as an emerging travel market.
Stay tuned!
Next month, we’ll sit down with Richard Hyde, COO/CEO of Small Luxury Hotels of the World. If you’d like to suggest a future guest for Hospitality’s Leading Voices, reach out to us at postbox@hsmai.eu.
