HSMAI Europe January Updates and Upcoming Activities
As we get ready for an exciting start to 2025 in London, here’s a sneak peek at what’s in store for our HSMAI Europe members in the upcoming months – with a lot of focus on a local level as you can see below:
🌟 Upcoming in January
🗓️ Commercial Strategy Week 2025: 15 – 17, January 2025, London
Explore the line-up of activities and sessions planned during HSMAI Europe Commercial Strategy Week in London. From thought-provoking discussions to exciting networking opportunities and global certifications, this is a week you won’t want to miss!
👉 Week at a Glance
📜Invest in your team and let them get a Global HSMAI certification!
Please share with the teams that are ready to be recognized and certified for their expertise in Sales or Revenue Management. They can join the CHSL or CRME Review Courses this January in London, and take a major step toward HSMAI Global certification!
HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company, the more you can improve its bottom line, and the better you can position your career.
Why attend the Review Course?
These review courses cover the essential concepts outlined in the certification study guides for each discipline, offering the perfect final ‘cram session’ before they take the certification exam. They will have the flexibility to take the exam either immediately after the course or at a time that suits them best.
👉 Read more here
🗓️ HSMAI Europe Commercial Strategy Conference & Awards Thursday January 16th
Join us for the industry’s leading commercial conference in Europe – Where Insights Drive Hospitality Forward! Don’t forget—the Early Bird rate expires on 18th December, so take advantage and secure your spot for you and your team today if you have not done it yet! Meet Katie Moro, Vice President, Data Partnerships, Hospitality at Amadeus and Member of the HSMAI Americas Board of Directors — one of the industry’s innovators and thought leaders as well as many other speakers.
The many breakout sessions and the Lightning Rounds will be updated in the next few days.
👉 Read More & Register
🚀 Power Breakfasts & Power Ups
These local afternoon meetings/breakfast meetings will continue in 2025 in several cities – some of them starting again in February already. Here are some of the cities to keep an eye out for: Madrid, Paris, London, Amsterdam, Oslo, Stockholm, Lisbon, Copenhagen, Athens and DACH.
Thanks to the valuable input from our local advisory boards here’s a glimpse at some of the hot topics on our local agenda in the year to come:
- F&B Revenue management DASHBOARD: Efficiency through visual data processes
- Social Media and influencers: The new era of reaching customers through visual communication and individual experience
- Packaging & Topline Focus
- The Evolution of Luxury: Redefining High-End Hospitality for New Generations
- Marketing & Distribution
- Branding
- Negotiation and Value Creation
- MICE
🚀 Power Breakfasts & Power Ups
These local afternoon meetings/breakfast meetings will continue in 2025 in several cities – some of them starting again in February already. Here are some of the cities to keep an eye out for: Madrid, Paris, London, Amsterdam, Oslo, Stockholm, Lisbon, Copenhagen, Athens and DACH.
Thanks to the valuable input from our local advisory boards here’s a glimpse at some of the hot topics on our local agenda in the year to come:
- F&B Revenue management DASHBOARD: Efficiency through visual data processes
- Social Media and influencers: The new era of reaching customers through visual communication and individual experience
- Packaging & Topline Focus
- The Evolution of Luxury: Redefining High-End Hospitality for New Generations
- Marketing & Distribution
- Branding
- Negotiation and Value Creation
📍 Important information! New local conferences coming up in Lisbon & Athens!
More cities will be announced later
🌟 Lisbon – save the dates
📅 Thursday, April 10th: HSMAI Europe Local Commercial Conference
📅 Friday, April 11th: HSMAI Europe CRME Pre-Workshop – If your Revenue Management Leader cannot join us in London in January – he/she can get certified in Lisbon
🌟 Athens – save the dates
📅 Tuesday, April 29th: HSMAI Europe Local Commercial Conference
📅 Wednesday, April 30th: HSMAI Europe CRME Pre-Workshop – If your Revenue Management Leader cannot join us in London in January – he/she can get certified in Athens
About the Local Commercial Conferences
Dive into the hottest topics in revenue management, sales, marketing, and distribution, and leave with strategies to elevate your business.
About the CRME Pre-Workshops
Why attend the Review Course?
These review courses cover the essential concepts outlined in the certification study guides, offering the perfect final ‘cram session’ before you take the certification exam. You’ll have the flexibility to take the exam either immediately after the course or at a time that suits you best.
🌍 ECC: Excelling at Customer Centricity – 3 Virtual Sessions (2.5 hrs each)
Session 1: Monday, February 3rd, 2025
Session 2: Monday, February 10th, 2025
Session 3: Monday, February 17th, 2025
📢 This is a program for property leaders so please share with them. Your team can attend from anywhere— Whether you are in Tromsø in the North of Norway or in Athens close to the Acropolis in Greece – no matter where you’re located you can join us for this program!
ECC is the perfect program to empower your team to deliver exceptional guest experiences. Don’t miss this chance to help your teams thrive.
The program is led by Gil Mulders, Founder of The Talent Network. He works with a range of clients with their development and delivery of learning interventions that focus on customer centric leadership, brand development and customer experience. With over 16 years at InterContinental Hotels Group (IHG) as Head of Learning in Europe, Gil has a proven track record of building exceptional teams and driving transformative initiatives.
Before joining InterContinental Hotels Group (IHG) at the corporate level, Gil gained extensive experience on a property level, holding key roles in renowned hotel brands such as Hilton and Crowne Plaza.
Gil also served as Chair of the HSMAI Europe People & Culture Advisory Board, and later as a member of the advisory board, contributing his expertise to advancing leadership and culture within the hospitality industry.
Gil has a master in International Politics and International Relations from Université libre de Bruxelles, coupled with his extensive experience in the fields of hospitality, training and neurolinguistic programming, make him a strong facilitator — recognised for his inclusive and unifying style.
Best regards,
HSMAI Europe Team
