COMMERCIAL LEADER SHUMI KHAN RETURNS AS CHAIR OF HSMAI EUROPE REVENUE OPTIMIZATION ADVISORY BOARD
Continuing this role for a second term, Accor’s Global Senior Vice President of Business Performance & Revenue aims to “change hearts and minds” about revenue optimisation, elevating its profile, modernising its practices as “value creation” and attracting top talent to this critical field.
London, UK – January 10 2025: HSMAI Europe is pleased to announce that Shumi Khan, Global Senior Vice President of Business Performance & Revenue at Accor, will continue as Chair of the association’s Revenue Optimization Advisory Board.
Building on her extensive background in banking, investment and private equity, Khan has led transformative initiatives that have redefined revenue management as a strategic, data-driven function.
As she enters her second term as Revenue Optimization Advisory Board Chair, her mission remains clear: to elevate the profile of revenue management within the hospitality industry, modernise the way it is taught and practiced, and attract top talent to this critical field. Khan says she aims to “change hearts and minds” about how revenue management should evolve, influencing industry leaders, educators, and professionals alike.
Commenting on Khan’s continued role as Revenue Optimization Advisory Board Chair, Ingunn Hofseth, President & CEO of HSMAI Europe, said:
“Shumi’s vision, strategic thinking, and passion for transforming revenue management bring immense value to HSMAI and the industry as a whole.
Her innovative approach and leadership, enriched by her invaluable background in investment and finance, have been pivotal in reshaping how we think about commercial strategies in hospitality. We are excited to see her continue this vital work.”
Khan will play an active role at HSMAI Europe’s upcoming Commercial Strategy Week, staged at The Savoy hotel in London from January 15-17. This includes the HSMAI Europe Leadership Day taking place on Wednesday January 15; the hotly anticipated Commercial Strategy Conference & HSMAI Awards Europe on January 16 where she will take part in a session addressing unified commercial strategies; and the invitation-only Senior Revenue & Commercial Executive Roundtable on January 17, addressing The Future of MICE Data.
Khan has invited a 15-strong team of Accor commercial leaders to the conference on January 16, including SVPs from around the world and younger, emerging leaders. This follows HSMAI Europe’s mission to empower young hospitality professionals, creating an equitable and collaborative environment where all voices are heard and valued.
To learn more about Shumi Khan’s career journey, her vision for revenue management, and her innovative leadership approach, read the full feature below.
