HSMAI Europe strengthens its presence in Greece with the launch of the first Commercial Strategy Forum in Athens
🚀 Business and hospitality leaders set to discuss economic trends, market dynamics and commercial strategies for success at inaugural forum
As part of its ongoing commitment to the Greek hospitality sector, HSMAI Europe is set to host its first Commercial Strategy Forum in Athens on April 23rd, 2025.
The full-day event, which will take place at the Electra Metropolis Hotel, is designed for leaders, commercial leaders and their teams, providing valuable insights into economic trends, market dynamics, and strategic growth opportunities.
For more information on the Commercial Strategy Forum in Athens and to register, visit: https://hsmai.eu/csf-athens/
A must-attend gathering for hospitality professionals looking to stay ahead, the forum is ideal for those responsible for revenue management, sales, and distribution strategy, as well as general managers.
The event will open with a keynote by Thanos Papasavvas, Founder & CIO of ABP Invest, on The European Outlook: Economic and Geopolitical Risks and Opportunities Ahead. A panel discussion will follow, offering a focused analysis of the Greek market.
🔉 Featured speakers will include:
🔹 Mr. Dimitris Manikis, President & CEO Wyndham Hotels & Resorts EMEA, HSMAI Europe Board of Directors
🔹 Ms. Agapi Sbokou, CEO at PHAEA
🔹 Mr. Yiannis Retsos, CEO & Co-Owner Electra Hotels & Resorts
🔹 Mr. Panagiotis (Panos) Almyrantis, Chief Growth & Commercial Officer Ella Resorts & President European Hotel Managers Association (EHMA) Resorts
This initiative further strengthens HSMAI Europe’s position as a leading authority in professional development, specializing in revenue management, sales, marketing, and commercial strategies within the hospitality industry. The association continues to strengthen its presence in Greece, building on its landmark partnership with the Swiss Alpine Centre in May 2024 and its strategic collaboration with the Xenia 2024 exhibition in Athens.
Additionally, HSMAI Europe has appointed Nikos Giokas, Business Development Manager EMEA at Plusgrade, as Chair of the HSMAI Europe Advisory Board Greece. Based in Athens, Nikos brings extensive expertise in the Greek hospitality market and will play a key role in leading the board’s efforts to develop industry aligned initiatives, curate strategies, and oversee activities that support the commercial community.
As part of this effort, HSMAI Europe is expanding its advisory board in Greece and is actively seeking hotel industry professionals to join. The advisory board is responsible for shaping impactful strategies, driving collaboration, increasing membership, securing sponsorships, and attracting expert speakers to HSMAI Europe’s annual conference and other activities in Greece. Members help bridge industry needs with actionable solutions, strengthening the organisation’s presence and influence in the region.
The Greek advisory board will be officially introduced during the Commercial Strategy Forum in Athens, highlighting its members’ contributions and vision for the industry’s future.
“In an increasingly uncertain world, sharing knowledge and best practices has never been more important. By fostering collaboration and preparing industry leaders with the right strategies, we aim to empower them to drive sustainable, long-term growth despite ongoing challenges. The appointment of Nikos Giokas as Chair of our Advisory Board Greece reinforces this commitment; his deep understanding of the Greek market will be invaluable in building an advisory board that represents and serves the needs of the industry. We invite hospitality professionals to join this initiative as we work together to strengthen Greece’s commercial landscape.”
– Ingunn Hofseth, President & CEO, HSMAI Europe
The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of the HSMAI Europe Commercial Strategy Conference to local markets across Europe.
The first HSMAI Europe Commercial Strategy Forum of 2025 kicks off in Lisbon on April 10, with the Athens Forum to follow.
For more information on the Commercial Strategy Forum in Athens and to register, visit here.
