Meet the HSMAI Awards Europe 2025 Winners!

Delivering exceptional brand and commercial impact through creative, data-driven marketing leadership, this year’s winner has elevated visibility, performance, and consistency across markets. By combining powerful storytelling with analytical rigour and operational excellence, the winner has strengthened brand relevance and marketing effectiveness at scale.

This year’s Marketing Professional of the Year is Tina Heyl, Senior Director Marketing & Workspaces, Ruby GmbH.

Delivering exceptional commercial impact through data-led digital marketing, this year’s winner has transformed how hotels plan, execute, and measure digital performance. Acting as a true partner to her hotels, she has driven measurable revenue growth across web, OTA, and paid media. Her innovative planning framework, now adopted team-wide, has strengthened alignment, empowered teams, and delivered outstanding ROI.

This year’s Marketing Talent of the Year is Ellie-Louise Golder, Digital Marketing Executive,Aimbridge Hospitality EMEA

Delivering outstanding commercial results while taking on increased responsibility across a large hotel portfolio, this year’s winner has consistently driven revenue growth through securing high-value, long-term contracts. A strategic focus, strong stakeholder relationships, and the ability to empower teams have elevated performance and strengthened sustainable commercial success.

The winner of Sales Talent of the Year is Megan O’donohue, Cluster Sales Manager, Holiday Inn, Ibis Budget & Tribe Manchester Airport.

Delivering outstanding commercial impact through large-scale portfolio leadership, this year’s winner has driven significant revenue growth across a complex, multi-segment business. By strengthening strategic partnerships, leading high-performing teams, and advancing sales capability through structure and training, the candidate has elevated commercial performance at scale.

This year’s Sales Professional of the Year is Zara Harvey, National Account Director, Malmaison & Hotel Du Vin.

Delivering transformative impact through innovation and strategic revenue leadership, this year’s winner has redefined how revenue management drives performance. By pioneering automation, unlocking significant incremental revenue, and enhancing decision-making at scale, the candidate has strengthened efficiency and commercial results across multiple markets.

This year’s Revenue Management Talent of the Year is Chaitanya Soni, Senior Multi-Hotel Revenue Manager, Accor UK.

Delivering exceptional revenue optimisation impact through innovation, analytical rigour, and total-revenue thinking, this year’s winner has set new benchmarks for performance. By unlocking new capacity, driving ADR-led growth, and advancing collaboration and talent development, the winner has elevated both results and the discipline itself.

This year’s Revenue Optimization Professional of the Year is Clementine Boulais, Director of Revenue, The Ritz-Carlton Hotel de la Paix, Geneva.

Demonstrating how employer branding can scale with clarity and purpose, this year’s winning initiative delivered a structured, global approach to attracting and engaging diverse talent groups. Through authentic storytelling, refreshed EVP positioning, and practical tools for recruiters, the strategy strengthened consistency, reach, and relevance across markets.

This year’s Best Use of Employer Brand goes to IHG Hotels & Resorts.

A disciplined and insight-led brand approach was used to restore clarity, confidence, and relevance in a competitive market. Consistent activation across touchpoints aligned teams internally while sharpening perception externally, translating brand work into tangible commercial performance. Heritage was not reinvented, but refocused into a modern, distinctive identity.

The winner of this years Best use of Brand is The Savoy.

Demonstrating how social media can become a powerful brand-building channel, this year’s winning presence delivered exceptional engagement through creativity, consistency, and audience insight. By turning content into conversation and participation, the strategy achieved outstanding reach, growth, and relevance across platforms.

This year’s Best Social Media Presence goes to Thon Hotels.

Redefining how a hotel brand connects with its audience, this year’s winning campaign transformed inspiration into participation through immersive digital innovation. By uniting technology, creativity, and a fully integrated channel ecosystem, the campaign delivered strong growth in awareness, engagement, and direct sales while creating lasting emotional connection.

This year’s Best Digital Marketing Campaign goes to Strawberry for their Anycation Campaign.

Demonstrating excellence in strategy, execution, and impact, this year’s winning project successfully built anticipation, engaged key audiences, and delivered strong commercial momentum. Through clear positioning and integrated activation, the initiative established long-term relevance and visibility within its market.

This year’s Best Hotel Opening / Relaunch goes to The Dock 69°39 by Scandic.

Demonstrating how a clear idea, strong execution, and purposeful creativity can deliver meaningful impact, this year’s winning initiative combined engagement, relevance, and brand intent to create lasting value. By connecting audiences with experience in a memorable way, the project achieved strong visibility, engagement, and brand affinity beyond the event itself.

This year’s Best Special Event Marketing Initiative goes to Kimpton Clocktower Hotel for the Girl Dinner campaign.

Setting a new benchmark for sustainable hospitality, this year’s winner has demonstrated industry-leading commitment through verified net-zero operations, transparent measurement, and scalable innovation. By combining renewable energy, low-carbon operations, and third-party validation, the initiative delivers real impact while enabling guests and partners to make responsible choices.

This year’s HSMAI Europe Sustainability Award goes to Radisson Hotel Group.

Delivering exceptional revenue optimisation at scale, this year’s winning team has driven strong growth through data-led strategy, automation, and cross-functional collaboration. By improving forecast accuracy, maximising ADR, and introducing innovative tools, the team has strengthened performance across a complex European resort portfolio.

This year’s Revenue Management Team of the Year is Hilton Grand Vacations.