HSMAI Europe Leadership Development Camp

We hope you are as eager as we are to meet, mingle and develop your skills. The week will be intense and interactive. Please visit our landing page here to read more, and see the full programme.

From Recognition to Leadership:
Why We Created the HSMAI Europe Leadership Development Camp

The HSMAI Europe Leadership Development Camp (formerly the Commercial Summer Camp) was created with a clear purpose: to invest in people with talent and ambition, and to support their development into confident, commercially minded leaders.

The programme grew out of HSMAI’s long-standing commitment to recognising excellence in hospitality. Since the launch of the local HSMAI Awards in Norway in 2003, we have celebrated outstanding commercial performance across the industry in Europe. Over time, it became clear that recognition should be followed by opportunity. Award winners were given the opportunity to access education designed to help them continue their professional development, as part of their award.

With the launch of HSMAI Awards Europe in 2019, this ambition expanded to a European level. That same year, we held our first camp in Amsterdam. Since then, through London and Lisbon, we have continued to evolve the programme, shaping it around the changing demands placed on today’s hospitality leaders.

This year marks an important step forward. The programme has been renamed the HSMAI Europe Leadership Development Camp to better reflect its ambition and focus, while commercial excellence and cross-functional decision-making remains central.

This year the camp is set to take place in the wonderful city of Paris, with France being a key target market for HSMAI Europe moving forward, with also many local activities to come. 

The first two days of the camp focus on business acumen and financial confidence, helping participants think like owners and translate strategy into measurable results through practical learning and simulation.

The final two days turn to commercial leadership excellence, bringing together revenue management, sales, marketing, distribution, AI,  data, and negotiation skills to show how true value is created when these disciplines work in alignment.

We begin the week on Sunday evening with a welcome dinner, giving participants the opportunity to connect, meet fellow attendees, and set the tone for the days ahead.

The target group for the camp are; General Managers and Rising General Manager, Heads of Department, Senior Supervisors, Sales/Marketing/Revenue Directors, Asset Managers, and Multi Unit Staff.