Wednesday, January 26th 2022
As part of HSMAI Europe TV
Discussion with Eric Brun, Chair of the HSMAI Europe Marketing & Branding Advisory Board and Tim Wiersma, President and CEO at Revenue Generation LLC, moderated by Terence Baker
Topic: Defining Success in the New Market
In today’s turbulent environment of ups and downs and future uncertainty it is important to know how to measure success in your organization. We will discuss the importance of holding your agencies accountable for the results as well as finding a balanced approach to measuring KPI’s.
Eric is currently living in London and is an Executive Director at Polypol, a management and consultancy firm. Until the end of 2020, he lived in Zurich, and was working for Hyatt as Senior Vice President Commercial. He was responsible for developing and managing the regional Brand and Marketing strategy, Sales Operations and Revenue in Europe, Africa, the Middle East and South West Asia. Born in France, Eric is an MBA graduate of Drexel University, Philadelphia, where he began his career in operational marketing. He further developed his education attending Stanford University and Northwestern University – Kellogg School of Management Executive Programmes. He lived in the USA, the Middle East, Singapore, the United Kingdom and Switzerland. Before joining Hyatt in 2012, Eric was the Director of Group Marketing and Call Center Management at Avis Budget Group.
Eric is also the Chair of the HSMAI Europe Marketing & Branding Advisory Board.
Timothy Wiersma – Principle, Revenue Generation llc. With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. His company specializes in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment; his company consistently delivers results for properties around the world.
Before Revenue Generation, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president of Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.
He is an active member of HSMAI (Hospitality Sales and Marketing Association International). He is currently serving on the Revenue Optimization Advisory Board in HSMAI Americas and is a past chair. He is also teaching the HSMAI Revenue Optimization Essentials course on a regular basis.