How does the industry attract and retain the best talents?
Executive Roundtables
HSMAI Europe TV
Tuesday, January 25th and Wednesday, January 26th, 2022 Scroll to Explore

How does the industry attract and retain the best talents?

What students of today expect from their future hospitality employers? What does it take for the Hospitality Industry to remain a “love to work for Industry” for future generations?

Join us and take part in the discussion on:

Tuesday, January 25th 2022
9.30 am – 11.00 am CET (8.30 am – 10.00 am UK time)
Virtual

The statistics from the hotel schools have for many years shown figures that 60% or more of the students leave the industry after graduating. The lack of staff is one of the biggest challenges for our industry now. These are two of the main reasons why we have put a lot of effort and enthusiasm into the HSMAI Europe Student Council.

HSMAI Europe has given the stage to students for them to share their thoughts about the future and what they expect from their future employers.

You will meet some members of the HSMAI Europe Student Council, representatives from our People & Culture Advisory Board and others, discussing this topic and the future of the hospitality industry.

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

How does the industry attract and retain the best talents?

What do students of today expect from their future hospitality employers? What does it take for the Hospitality Industry to remain a “love to work for Industry” for future generations?

Join us and take part in the discussion on:

Tuesday, January 25th 2022
9.30 am – 11.00 am CET (8.30 am – 10.00 am UK time)
Virtual

The statistics from the hotel schools have for many years shown figures that 60% or more of the students leave the industry after graduating. The lack of staff is one of the biggest challenges for our industry now. These are two of the main reasons why we have put a lot of effort and enthusiasm into the HSMAI Europe Student Council.

HSMAI Europe has given the stage to students for them to share their thoughts about the future and what they expect from their future employers.

You will meet some members of the HSMAI Europe Student Council, representatives from our People & Culture Advisory Board, Moderator Terence Baker and others, discussing this topic and the future of the hospitality industry.

Terence Baker
Senior reporter, Europe, Hotel News Now at STR

Emile Schelfhout
Chair of the HSMAI Europe Student Council

Michael Wierling
Member of the HSMAI Europe People & Culture Advisory Board and Director HR, Northern & Southern Europe at IHG Hotels & Resorts

Susan Meinl
Former Vice President HR, Talent & Culture at Design Hotels AG and current Chair of the HSMAI Europe People & Culture Advisory Board

Gil Mulders
Member of the HSMAI Europe People & Culture Advisory Board and Founder at The Talent Network

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

Sustainability

Wednesday, January 26th 2022
Short interview with Michael Nowlis as part of  HSMAI Europe TV 

Michael Nowlis, Programme Director, Executive Leadership Programmes, Institute for Sustainability Leadership, University of Cambridge and Chair of the HSMAI Europe Board of Directors will take us through the topic of Sustainability and how HSMAI Europe are going to put sustainability on the agenda going forward.

About Michael Nowlis

Nowlis has a broad background in the travel, tourism and hospitality industries. A US citizen who lived in Europe for 30 years, Nowlis held numerous management positions in the hospitality industry, at both the corporate and unit level. His career has focused primarily on the luxury segment.

Nowlis has enjoyed a 40 year relationship with Cornell University serving three full-time appointments (New York City, Paris, Ithaca) and numerous adjunct assignments. He most recently served as Associate Dean at Cornell’s Samuel Curtis Johnson Graduate School of Management at Cornell University. He previously served as Dean of the Center for Corporate and Professional Education at Stevens Institute of Technology in Hoboken, New Jersey (USA).

From 2006 to 2013, Nowlis served as Director of the Senior Executive Program at London Business School. Prior to LBS, he spent 13 years as Director of the Institut de Management Hotelier International (IMHI), a hospitality-focused MBA program based in Paris. During his tenure at IMHI, the institute was jointly administered by Cornell University’s School of Hotel Administration and the Ecole Supérieure de Sciences Economiques et Commerciales (ESSEC).

By-Invitation-Only: Chief Sales Officer Executive Roundtable

Tuesday, January 25th 2022
1:30 pm – 3:00 pm CET (12:30 pm – 2:00 pm UK time)
By Invitation Only: Virtual

HSMAI Executive Roundtables are small networks of like-minded senior leaders from the hospitality industry that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.

Each agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers.

Agenda

Welcome
By Ingunn Hofseth, President & CEO of HSMAI Europe

Moderator: Bob Gilbert, President and CEO of HSMAI Global and Americas

Sentiment Analysis of Your Thoughts
Bob will navigate our group through a series of live polling questions to assess your sentiment and perspectives of leading sales and industry trends.

Using information from the polling, you will have the opportunity to discuss the implications with your peers.

Partner Insights

Industry Sentiment Polling

Discussion: Future of Account Management
Account Management has become more complex and more data-driven than ever before. There needs to be a new set of rules for Key Account Managers. How do these look and where do we start?

Presentation topic: Defining Success in the New Market
In today’s turbulent environment of ups and downs and future uncertainty it is important to know how to measure success in your sales organization. We will discuss the importance of creating success measures that drive overall results.

By Tim Wiersma, President and CEO at Revenue Generation LLC

Debrief And Conclusion

Attendance Eligibility 

All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Roundtables are hosted by HSMAI Europe. While there is no cost to attend, all attendees are expected to be members of HSMAI.

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

If this is of interest to you or someone in your company, please contact us at postbox@hsmai.eu for more information.

About Tim Wiersma

Timothy Wiersma – Principle, Revenue Generation llc. With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. His company specializes in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment; his company consistently delivers results for properties around the world.

Before Revenue Generation, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president of Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.

He is an active member of HSMAI (Hospitality Sales and Marketing Association International). He is currently serving on the Revenue Optimization Advisory Board in HSMAI Americas and is a past chair. He is also teaching the HSMAI Revenue Optimization Essentials course on a regular basis.

Marketing

Wednesday, January 26th 2022
As part of HSMAI Europe TV

Discussion with Eric Brun, Chair of the HSMAI Europe Marketing & Branding Advisory Board and Tim Wiersma, President and CEO at Revenue Generation LLC, moderated by Terence Baker

Topic: Defining Success in the New Market
In today’s turbulent environment of ups and downs and future uncertainty it is important to know how to measure success in your organization. We will discuss the importance of holding your agencies accountable for the results as well as finding a balanced approach to measuring KPI’s.

About Eric Brun

Eric is currently living in London and is an Executive Director at Polypol, a management and consultancy firm. Until the end of 2020, he lived in Zurich, and was working for Hyatt as Senior Vice President Commercial. He was responsible for developing and managing the regional Brand and Marketing strategy, Sales Operations and Revenue in Europe, Africa, the Middle East and South West Asia. Born in France, Eric is an MBA graduate of Drexel University, Philadelphia, where he began his career in operational marketing. He further developed his education attending Stanford University and Northwestern University – Kellogg School of Management Executive Programmes. He lived in the USA, the Middle East, Singapore, the United Kingdom and Switzerland. Before joining Hyatt in 2012, Eric was the Director of Group Marketing and Call Center Management at Avis Budget Group.

Eric is also the Chair of the HSMAI Europe Marketing & Branding Advisory Board.

By-Invitation-Only: Chief Customer & Distribution Officer Executive Roundtable

Wednesday, January 26th 2022
9.30 am – 11.00 am CET (8.30 am – 10.00 am UK time)

By Invitation Only: Virtual

HSMAI Executive Roundtables are small networks of like-minded senior leaders from the hospitality industry that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.

Each agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers.

Agenda

Welcome

By HSMAI Europe

Sentiment Analysis of Your Thoughts

Partner Insights

Industry Sentiment Polling

The moderator will navigate our group through a series of live polling questions to assess your sentiment and perspectives of leading marketing and industry trends.

Using information from the polling, you will have the opportunity to discuss the implications with your peers.

Discussion

Debrief And Conclusion

Attendance Eligibility 

All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Roundtables are hosted by HSMAI Europe. While there is no cost to attend, all attendees are expected to be members of HSMAI.

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

If this is of interest to you or someone in your company, please contact us at postbox@hsmai.eu for more information.

By-Invitation-Only: Brand Chief Revenue Officer Executive Roundtable

Wednesday, January 26th 2022
12 pm – 1:30 pm CET (11:00 am – 12:30 pm UK time)

By Invitation Only: Virtual

HSMAI Executive Roundtables are small networks of like-minded senior leaders from the hospitality industry that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.

Each agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers.

Agenda

Welcome
By Kirsten Lang, HSMAI Europe

Moderator: Tim Wiersma, President and CEO at Revenue Generation LLC

Sentiment Analysis of Your Thoughts

Partner Insights

Industry Sentiment Polling

Tim will navigate our group through a series of live polling questions to assess your sentiment and perspectives of leading marketing and industry trends.

Using information from the polling, you will have the opportunity to discuss the implications with your peers.

Presentation topic: Defining Success in the New Market
In today’s turbulent environment of ups and downs and future uncertainty it is important to know how to measure success in your organization. We will explore ways to balance the scorecard and discuss important measures that will assist in future success together. We will also explore the possible scenarios on how the economy will recover and how you can find the signs of recovery in your respective markets.

Debrief And Conclusion

Attendance Eligibility 

All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Roundtables are hosted by HSMAI Europe. While there is no cost to attend, all attendees are expected to be members of HSMAI.

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

If this is of interest to you or someone in your company, please contact us at postbox@hsmai.eu for more information.

About Tim Wiersma

Timothy Wiersma – Principle, Revenue Generation llc. With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. His company specializes in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment; his company consistently delivers results for properties around the world.

Before Revenue Generation, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president of Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.

He is an active member of HSMAI (Hospitality Sales and Marketing Association International). He is currently serving on the Revenue Optimization Advisory Board in HSMAI Americas and is a past chair. He is also teaching the HSMAI Revenue Optimization Essentials course on a regular basis.

HSMAI Europe TV

Join us and take part in the discussion on:

Wednesday, January 26th 2022
2.00 pm – 4.00 pm CET (1.00 pm – 3.00 pm UK time)
Virtual

Up to two-hour long live TV show with interesting guests

Co-host: Terence Baker, Senior reporter, Europe, Hotel News Now

Here are some of the topics we will be talking about:

Trends and Outlook on the Future of MICE

Recovery is in progress, and economic fundamentals point to a solid foundation for continued rebuilding. We will talk about the latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover

Leisure Demands

How should hospitality sales, marketing, and revenue professionals approach identifying the KPIs that will be most relevant to them in the months ahead?

A View from the Top: Chief Commercial Officers Take on the Big Issues

And more

We will abide by HSMAI´s Antitrust Policy, which we will share with you as a reminder at the beginning of the session.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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