Join us and take part in the discussion on:

Wednesday, January 26th 2022
2.00 pm – 4.00 pm CET (1.00 pm – 3.00 pm UK time)

Up to two-hour long live TV show with interesting guests

Co-host: Terence Baker, Senior reporter, Europe, Hotel News Now

Preliminary Agenda:


2:00 pm – 2:10 pm CET
(1:00 pm – 1:10 pm UK Time)

Terence Baker
Senior reporter, Europe, Hotel News Now

Ingunn Hofseth
President & CEO, HSMAI Europe

A View from the Top:
Chief Commercial Officers Take on the Big Issues

2:10 pm- 2:55 pm CET
(1:10 pm – 1:55 pm UK Time)

Amanda Elder
Chief Commercial Officer at Kempinski Hotels and Member of the Kempinski Hotels Management Board

Paul Proctor
Vice President – Commercial: Europe at IHG Hotels & Resorts and member of the HSMAI Europe Board of Directors

Jonathon Liu
Director of Revenue & Marketing Strategy at glh Hotels

Best Practices: What can we learn from Nordic Choice Hotels and their recent ransomware attack?

2:55 pm- 3:15 pm CET
(1:55 pm – 2:15 pm UK Time)

Kari Anna Fiskvik
Vice President Technology at Nordic Choice Hotels

Join this session about Sustainability

3:15 pm- 3:30 pm CET
(2:15 pm – 2:30 pm UK Time)

Michael Nowlis
Programme Director, Executive Leadership Programmes, Institute for Sustainability Leadership, University of Cambridge and Chair of the HSMAI Europe Board of Directors

How should hospitality sales, marketing, and revenue professionals approach identifying the KPIs that will be most relevant to them in the months ahead?

3:30 pm- 3:50 pm CET
(2:30 pm – 2:50 pm UK Time)

Eric Brun
Former Senior Vice President Commmercial at Hyatt Hotels Corporation, Current Executive Director at Polypol and Chair of the HSMAI Europe Marketing & Branding Advisory Board

Timothy Wiersma
President and CEO at Revenue Generation LLC and member of the HSMAI Americas Revenue Optimization Advisory Board

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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