Join us in Paris on Thursday, 5 November as HSMAI Europe brings the local Commercial Strategy Forum to the French market for the very first time, co-located with EquipHotel at Paris Expo Porte de Versailles.
For this first edition, HSMAI Europe is joining forces with EquipHotel to create a focused day of fresh perspectives, meaningful conversations and practical insights into the issues shaping hotel commercial performance today.
We’ll look at the bigger picture and the decisions behind it – from the European economic and geopolitical outlook and what lies ahead for the French hotel market, to AI in hospitality, F&B profitability and total revenue strategy.
The programme is continuing to take shape, with additional panellists and industry voices to be announced later this month.
With F&B also being an important focus at EquipHotel, we have made sure it is well represented in our programme too.
As one of the hospitality industry’s leading trade shows, EquipHotel brings together more than 1,200 exhibitors and 80,000 hospitality decision-makers, creating a unique opportunity to learn, connect and discover the latest innovations shaping the industry.
YOUR INVITATION TO JOIN US
🏨 Hoteliers can attend free of charge – whether or not you are an HSMAI Europe member. As the Commercial Strategy Forum is new to France, we want to give the wider hospitality community the opportunity to get to know HSMAI Europe and experience what we do.
And there’s more: your registration also includes access to all four days of the exhibition, giving you even more opportunity to explore, discover and connect during your time in Paris.
When the Forum and exhibition day come to a close, the conversations continue. Join us from 19:00–21:00 for a joint networking evening with our sister association, HFTP, bringing together the HSMAI Europe and HFTP/HITEC communities.
📅 Thursday, 5 November 2026
📍 EquipHotel | Paris Expo Porte de Versailles
We are bringing a new HSMAI Europe format to Paris – and we would love you to be part of it!
