AI is changing hospitality. Let’s talk about it.
Introducing HSMAI Europe Weekly Conversations, our new weekly video podcast.
Artificial intelligence is changing the way travellers discover hotels, how hospitality businesses operate, how commercial teams work and how leaders make decisions.
But beyond the headlines and predictions, what is actually happening? What can we learn from those already putting AI into practice? And how can we make sure technology creates real value for our businesses, our people and our guests?
These are the conversations we want to have.
Today, we’re delighted to launch HSMAI Europe Weekly Conversations, a new video podcast bringing together hoteliers, industry leaders, technology experts and emerging talent from across Europe.
Every Wednesday, we’ll explore how AI is reshaping our industry, from commercial strategy, marketing and distribution to revenue optimisation, operations, leadership and the guest experience.
Through open, honest and thought-provoking conversations, we’ll share real experiences, challenge assumptions and explore both the opportunities and the questions that still need answering.
Episode 1: AI, hotel visibility and the future of work
For our very first conversation, Linda Nordheim Owner and Managing Director of Maverix, is joined by Ben Jost, CEO and Co-founder of TrustYou and Chair of HSMAI Europe’s AI Advisory Board.
Ben shares his perspective on the changes already taking place in hospitality, including:
- The future of hotel discovery: How AI-powered search is changing the way travellers find hotels, and why guest feedback is becoming increasingly important.
- AI in practice: How TrustYou’s marketing team is already working alongside AI agents, and what this could mean for productivity and the future of work.
- People and technology: Why AI could give hospitality professionals more time to focus on guests rather than administrative tasks.
- The bigger industry challenge: How hotels, including independent properties, can prepare for a new era of AI-driven distribution.
It’s a conversation that moves beyond the technology itself to explore what these developments mean for hospitality professionals and the businesses they lead.
One conversation. Every Wednesday. Fresh perspectives from across Europe.
We’ll be recording conversations in different European markets, bringing together experiences, ideas and perspectives from across our industry.
Our ambition is simple: every episode should leave you with something useful. A new idea, a practical insight, a different perspective or perhaps a question you hadn’t considered before.
We hope you’ll join us.
