Join us for a Breakfast Meeting in Stockholm and Take your MICE Sales to NEW HEIGHTS!

We are thrilled to invite you to the Breakfast Meeting in Stockholm, dedicated to taking your MICE Sales to NEW HEIGHTS. Join us on Thursday, 22 June, at Scandic Grand Central in Stockholm for an informative and inspiring morning.

The Breakfast Meeting in Stockholm is designed to provide education, insights, and networking opportunities for hospitality professionals like you who work in sales, marketing or particularly in the MICE segment. Whether you’re part of a hotel chain, corporate office, hotel or individual stand-alone hotel, this event is tailored to your needs.

08:00  – 8:30: Breakfast & Registration

08:30 – 10:00: Take your MICE Sales to NEW HEIGHTS

Dialogue with:

Anant Vithlani
Vice President Sales at Strawberry
Member & Former Chair of the HSMAI Europe Sales Advisory Board

Karin Mäntymäki
Director Market Development at Visit Stockholm AB

Speaker:

Sofi Franzén
CEO at Eventyr Nine Yards
Chief Strategy Officer at LIWLIG – Nordic Events Group

Sofi Franzén founded the event agency Eventyr in 1995, which is now the largest event agency in the Nordic region due to its merger with Nine Yards. The company currently has 95 employees in Sweden and generates a turnover of 385 million SEK. The pandemic had a significant impact on the industry, and Sofi explains how long-term strategic work helped the company navigate through the crisis and shares insights on the future of the meetings industry.

Our agenda is carefully curated to ensure an enriching experience. We will begin with registration and a delightful breakfast to energize you for the engaging sessions that follow. The educational program, including industry experts, will equip you with valuable knowledge and strategies to enhance your MICE sales.

In addition to the educational sessions, the Breakfast Meeting Stockholm offers a platform for networking with your peers. Don’t miss this chance to forge connections, exchange ideas, and expand your professional network within the hospitality industry.

This event is free for HSMAI Europe members, but we also welcome non-members from the hospitality industry to participate and discover the benefits of being a part of our community.

Register now to secure your spot by clicking the button below.

*HSMAI Europe is hosting several local events in throughout Europe in 2023, exclusively for association members. For more information on how to become a member, please contact us at postbox@hsmai.eu. See our preliminary events calendar here.

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More