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Excelling at Customer Centricity, the ECC Programme in Oslo

March 10, 2020 @ 9:00 am - March 12, 2020 @ 5:00 pm

An Executive Coach Certification aiming for a pledge to excellence!

Excelling at Customer Centricity, the ECC Programme, is an Executive Coach Certification with the aim for participants to become enablers of a culture of customer centric excellence

Coming up in Oslo, March 10 – 12 from 9 am to 5 pm @THE THIEF

From our ECC Programme in London in September

Target group:

Leaders and other potential change agents that:

  • Are eager to create excellent customer satisfaction and a great company culture
  • Want to bring the customer experience into the board room
  • Believe in enabling a culture of customer centricity is a winning strategy


Executive Coaches are trained by HSMAI Master Trainer:

Gil Mulders, Former Head of Learning Europe at IHG – InterContinental Hotels Group and Chair of the HSMAI Region Europe People & Culture Advisory Board




Peer reviews and ratings on social media influence customer choice, your reputation and brand. To be competitive and deliver promises, in a world where everyone can express their opinions online immediately, it’s more important than ever to foster a healthy, resilient customer centric culture in your organisation.

HSMAI (Hospitality Sales & Marketing Association) has developed a certification for executive coaches to guide organisations to excel. The new certification enables participants to coach teams in delivering promises that have a positive impact on the perception of the brand in social media.

The seven areas covered are closely intertwined:

  • Define: Develop and define your service culture
  • Care: Manage your stakeholders
  • Be proactive online: Let social media work for you by creating “instagramable guest experiences”
  • Build cultural muscle: Use culture as a means of turning barriers into empowerment
  • Engage stakeholders through thoughtful and strategic communication
  • Recover from complaints and turn them into advocacy
  • Measure: Make sure you are measuring what matters

‘For many years I have wondered what strategy is most important amongst the many. I know believe the Excelling at Customer Centricity is the single best’

– Mike Leven, long time industry leader and international “hotel icon” about the ECC Programme.



Excelling in Customer Centricity’ Certification consists of 4 modules in 3 full days (including evenings).








Executive Coach Training and certification: €2 450 for the three-day programme per person (excl. travel and accommodation) including a toolkit worth the value of €500 each.

Due to economical support from NHO Reiselivs Utviklingsfond, members of NHO Reiseliv and HSMAI get a special price if your company is a member of both HSMAI and NHO Reiseliv. 

Executive Coach Training and certification for HSMAI member and NHO Reiseliv member (you need to be a member of both organizations!): €1 225 for the three-day programme per person (excl. travel and accommodation) including a toolkit worth the value of €500 each.


Are you interested in joining?

Press here to sign up or contact us at postbox@hsmai.eu


March 10, 2020 @ 9:00 am
March 12, 2020 @ 5:00 pm


HSMAI Region Europe
View Organiser Website


Landgangen 1,
Oslo, 0252 Norway
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Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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