About the Curate
The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe, which is By-Invitation-Only and invitations are non-transferrable. The Curate events are held twice a year, as half-day forum events, to help executives keep up with the rapid changes in the hospitality industry. Designed to identify, capture, and shape executive-level content, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people, sales, marketing, distribution, revenue management, and innovation.
Win-Win: Aligning Hotel Owner and Operator Commercial Strategies for Business Success
Hotel owners and management companies share an interest in maximizing sales and GOPAR. Higher revenue and operating profit provides additional funds to cover occupation costs and generate increased net profit for owners. It also increases the incentive fee paid to operating companies, rewarding managers for their commercial excellence. While conflicts can arise over property-level marketing decisions, hotels achieve improved performance when owners and operators are aligned on sales, pricing and distribution strategies. Similarly, franchisors and franchisees optimize mutual profitability when commercial initiatives are coordinated. The autumn curate will provide a unique forum for senior industry leaders to boldly explore how to align owner and management commercial strategies for business success.
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