Join our HSMAI Afternoon Meeting in Amsterdam Tuesday December 10th @ Heineken Experience, de Molenzolder 14:00 - 19:00 Incl. Tour, Networking and Drinks * Heineken Experience; A look into our data driven journey. How to enhance and expand the experience of your guests through digital? By Benjamin David, Digital Marketing Specialist, The HEINEKEN Company […]
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HSMAI ROC 2020 Take The Lead in Revenue Strategy Tuesday January 28th 2020 The Savoy Hotel in London HSMAI Region Europe is moving ROC and The HSMAI Europe Awards back to London! Press here to visit our ROC page! Please save the date and sign up for ROC already today to secure space for you […]
Followed by the ROC and the Sales Leader Forum on January 28 in London: HSMAI REGION EUROPE EXCLUSIVE ROUNDTABLE This event is by INVITATION-ONLY and you will meet with 20 other leaders Wednesday, January 29th, 2020 from 9:00 AM to 4:00 PM at the Savoy Hotel in London The moderator for the day is Dr. Kelly McGuire. Amanda […]
Certified Hospitality Revenue Management Executive (CRME) Certification HSMAI Region Europe will be in London for the CRME certification on Wednesday January 29th 2020. On Wednesday January 29th 2020 HSMAI Region Europe will host an interactive Revenue Management workshop, after which the participants will complete the globally recognised CRME certification exam. Sign up today! The certification […]
Certified Hospitality Digital Marketer (CHDM) HSMAI Region Europe will be in London for the CHDM certification on Wednesday January 29th 2020 at the Savoy Hotel in London When you sign up for the CHDM you also get access to webinars which will guide you through the book that has to be read before the class […]
Target the right metric: How to use Google to optimise hotel revenue and profit. Tom van Gessel will discuss yield based marketing and how to design digital marketing models to maximise revenue and profit for hotels. * Speaker information: Tom van Gessel, Amsterdam, The Netherlands - Originally from Taiwan, Tom has lived his entire life ‘abroad’ […]
Important message: Due to the increasing spread of the novel coronavirus COVID-19, the Federal Ministry of Health and the Federal Ministry of Economics have implied a cancellation of ITB Berlin 2020. That means this breakfast meeting will not take place. Read more here. HSMAI Breakfast meeting in Berlin Thursday March 5 Hilton Berlin, Mohrenstraße 30 […]
The topic for the upcoming Curate in America and Europe is: Leadership in Changing Times In addition, with everything that is happening now regarding the Coronavirus, we will host several virtual meetings with HSMAI Channel. The HSMAI Region Europe virtual meeting will take place on Thursday March 5th, from 3 PM until 4 PM CET […]
An Executive Coach Certification aiming for a pledge to excellence! Excelling at Customer Centricity, the ECC Programme, is an Executive Coach Certification with the aim for participants to become enablers of a culture of customer centric excellence Coming up in Oslo, March 10 – 12 from 9 am to 5 pm @THE THIEF From our […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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