HSMAI Europe Channel LIVE

Exploring the beauty of focus in a strong hotel brand

During this interactive session, we will follow the captivating story of the creation of the quintessential Amerikalinjen brand in Oslo and its incredibly successful launch.

  • What are the steps to building a compelling hotel brand that stands out from the crowd?
  • How do you ensure that the brand is incorporated into absolutely everything, from hotel design to marketing communications and more?
  • Is there a need to adapt your hotel’s branding strategy during the current market challenges?

Sit back, listen and engage with fellow hoteliers as we take the Amerikalinjen example as a springboard to discuss together everything related to the wonderful world of hotel branding.

You will meet:

  • Martin Andersen, Commercial Director, Amerikalinjen
  • Monna Nordhagen – Partner at Mars Brand Strategy and Member of the HSMAI Europe Marketing & Branding Advisory Board
  • Moderator: Fiona Gillen, VP Marketing at The Hotels Network and Member of the HSMAI Europe Marketing & Branding Advisory Board

*Green=Completed *Red=Postponed *Black=Upcoming Topic Date, type January HSMAI MeetConnect - National Event in Norway with customers. (This event we have done yearly for more than 20 years but of course it will be the first one taking place virtual) Thursday January 7th 2021, Virtual HSMAI ROC Europe 2021: An HSMAI Commercial Strategy event Tuesday January [...]


Revenue Management at the Verge of Exiting the Pandemic How do revenue managers price a whole new world? What are on the minds and strategy to-dos of some of Europe’s leading revenue managers as an uncertain world but supposedly high pent-up demand awaits the continent, but where are these guests going? Are events and business […]


HSMAI Europe live show sponsored by BCV, a RateGain company Topic: Social Media Stuart Booth, Director of Sales UK & Ireland – BCV, Rategain Scott Dahl, Master’s Program Director at Les Roches Global Hospitality. Scott is also a member of HSMAI Europe Revenue Optimization Advisory Board


Speakers: Åsunn Lyngedal, Stortingsrepresentant, Arbeiderpartiet Ola Elvestuen, Stortingsrepresentant, Venstre Astrid Bergmål, Leder, Virke Reiseliv Kjersti Aastad, Politisk Rådgiver, NHO Reiseliv Moderator: Per-Arne Tuftin, Direktør, Norsk Reiseliv


For our Scandinavian viewers: Digitalt HSMAI Frokostmøte - Møt kundene til dialog


How to work smarter to regain control and maintain revenue: http://grow.ehotelier.com/siteminder-bringing-order-to-chaos


HSMAI Region Europe present: "The all-new Customer Journey". An expert outlook on coming chellenges and opportunities featuring Monique Jaspers-Wijn Global head of Data Insights and Digital Media at Travelport Sascha Dalig Senior Advisor JEEVES by Robotise Jonathon Liu Director of Revenue Strategy & Marketing glh Hotels Sally Richards Managing Director RaspberrySky Services Suzie Thompson Vice [...]


We hope you will find time to watch this new webinar about pricing. In this video, you will meet Damiano Zennaro, Director, Global Advisory Services, IDeaS Revenue Solutions and member of HSMAI Europe Revenue Optimisation Advisory Board.


Timothy Wiersma, President & CEO Revenue Generation LLC, Chair of the HSMAI Revenue Optimization Advisory Board (America) Frederic Toitot, Vice President Global Learning & Development at Accor, Chair of the HSMAI Region Europe Revenue Optimization Advisory Board.


In addition with everything that is happening now regarding the Coronavirus, we will host several virtual meetings with HSMAI Europe Channel. How can we lead in the face of crisis? What do we need to know? How can HSMAI help?

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