HSMAI ROC 2020
Take the Lead in Revenue Strategy

Tuesday January 28th
The Savoy Hotel in London

Tuesday January 28th to Wednesday January 29th HSMAI Region Europe will be in London for HSMAI ROC, HSMAI’s Sales Leader Forum, HSMAI Awards, HSMAI Region Europe Chief Commercial Officer/Commercial Director Roundtable, CRME and CHDM

HSMAI Region Europe is moving the ROC and The HSMAI Europe Awards back to London!

Sign up today to secure your space for you and your team.

Welcome to Europe’s number one place for the latest trends and news in optimization, digital marketing and distribution for the travel and hospitality industry. HSMAI ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.

See also the program for the HSMAI Sales Leader Forum

– This is also part of the ROC

The delegates will participate in most of the general ROC program, but some of sessions that will focus just on Sales will take place in a separate meeting room.

VAT will be added.

HSMAI ROC includes educational programme, networking, lunch, coffee breaks, pre-drinks and Award Ceremony with wine and dinner

Revenue strategy

Inspired by HSMAI’s global work on the new edition of Evolving Dynamics, involving all regions, from Revenue Management to Revenue Strategy – the study guide for the Certified Revenue Management Executive (CRME) credential – leaders have been thinking and talking about the future of hospitality sales, marketing, and revenue optimization both as separate disciplines and an interrelated, fully converged profession.

HSMAI is convinced that this path is essentially Revenue Strategy, which is the convergence of all revenue-impacting functions – including sales, marketing, and revenue optimization. Here’s what that means for professions working in these areas.

What is Revenue Strategy – and how is it different from revenue optimization?

Used in many industries, revenue optimization is the science of managing a limited amount of supply to maximise revenue and profits by dynamically controlling the price and quantity offered by distribution channel. More simply put it is selling the right amount of inventory at the right pricing levels based on the customer’s willingness to pay.

“Revenue Strategy takes revenue optimization to the next level. It is a longer-term comprehensive and holistic approach to driving profitability that is dependent on the collective and interdependent efforts of the equally important disciplines of revenue optimization, sales, marketing, distribution, and analytics. Revenue Strategy further breaks down these often-siloed disciplines, so they have access to the same data, are aligned on their goals, and are ultimately collaboratively focused on profitability.

With this focus we have invited motivational and inspirational thought leaders to have key roles with us at the ROC in London in January,” says Ingunn Hofseth, President and CEO of HSMAI Region Europe.

2020 Partners

Annual Diamond Partner:

Preferred Gold Partner:

Gold Partners:

Partners:

Silver Partners:

“I am very excited to take part in the organisation and to be one of the speakers of the upcoming HSMAI Europe Revenue Optimization Conference (ROC). It is a very promising event that will gather top revenue leaders in hospitality and beyond. It is also a unique opportunity to learn and share on some of the current and future hottest topics that are shaping our industry. We will focus on the switch between classic revenue optimization to revenue strategy. Come and join our great panel of speakers in London, where we will take you to the next level of revenue Optimization. A new dimension involving a longer-term comprehensive and holistic approach to driving profitability in our businesses,” says Frederic Toitot, Accor’s VP Global Learning & Development – Revenue Management, Pricing, Digital Marketing. He is also the newly elected chair of the HSMAI Region Europe Revenue Optimization Advisory Board.

Europe’s number one place for the latest trends and news in optimization, digital marketing and distribution for the travel and hospitality industry

Starting in 2020, the HSMAI Sales Leader Forum Europe will be a unique, new event. Press here to read more

–Young Hotelier
–Young Talent
-Revenue Optimization Professional
-And more! Read more here

This event is by INVITATION-ONLY. Read more here

Become a Certified Revenue Management Executive. Read more here

Become a Certified Hospitality Digital Marketer. Read more here