HSMAI’s Sales Leader Forum
Tuesday January 28th 2020
The Savoy Hotel in London
“The industry is changing at a fast pace so we will focus on bringing sales into the 21st century. HSMAI Region Europe Sales Advisory Board therefore now announces two new initiatives – The Sales Award and the HSMAI Sales Leader Forum. They will both take place as part of the ROC and the HSMAI Awards in London in January. The more informed your sales leaders are, the better results you will achieve. That is why I am bringing with me some of our Senior Sales Leaders from Nordic Choice Hotels to the new HSMAI’s Sales Leader Forum in January in London”
Anant Vithlani, Vice President Sales in Nordic Choice Hotels and chair of the HSMAI Region
Europe Sales Advisory Board
Starting in 2020, the HSMAI Sales Leader Forum Europe will be a unique, new event. It advances the sales discipline by elevating the knowledge and skills of off-property sales leaders in regards to important trends, critical insights and best practices… and what this all means for leading sales teams in today’s landscape. Part of it will also be an open exchange of ideas, experiences, and insights that leverages the talent in the room, and leaves you with new connections and knowledge that you can use to immediately impact your business.
Meet also many of our Sales Advisory Board members that will share their competence with us in London at our event.
The HSMAI Sales Leader Forum is also part of the ROC
The delegates will participate in most of the general ROC program, but some of sessions that will focus just on Sales will take place in a separate meeting room.
Who should attend?
- Sales professionals from Brands, Management Companies and Independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties
- Examples of attendee titles include Group & BT:
- National & Global Sales Director
- Strategic Account Director
- Key Account Director
- Area Director
- Regional Director of Sales
→ Sign up for the Sales Leader Forum and The HSMAI Europe Awards here
“Sales leaders rapidly need to adapt to the constantly changing customer & guest landscape.
Being responsible for Sales within Hyatt International in EAME / Southwest Asia I feel that the HSMAI Sales Leader Forum in January in London is one of the best opportunities to gain knowledge and convert enhanced business acumen to best practices in the industry.”Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia
HYATT
HSMAI Americas had their first Sales Leadership Forum in November. An initiative we are bringing to Europe too!
The HSMAI Europe Sales Professionals of the Year
The HSMAI Europe Sales Professionals of the Year Award recognizes and promotes excellence in the field of sales in the hospitality industry. Honorees exemplify strong sales performance producing measurable results.
Among other awards, this award will be handed out during the Award Ceremony which takes place on the evening of Tuesday January the 28th at the Savoy Hotel in London. The same day that our HSMAI Sales Leader Forum and the HSMAI Region Europe ROC will take place.
→ Nominate an outstanding sales professional today!
Sales Leader Forum Programme
Welcome
By Remy Merckx, VP, Global Digital at Radisson Hotel Group and HSMAIs moderator for the day and evening
Opening
Take the lead in Revenue Strategy
How to make Revenue Management find its second wind by integrating Sales and Marketing?
By Frederic Toitot, Vice President, Global Learning & Development at Accor & Chair HSMAI Region Europe Revenue Optimization Board
7-minutes Lightning Round
It has become a HSMAI tradition: Executives will share their best practices, strategic insights, and big ideas for driving profit….in 6 minutes and 40 second each.
We have invited 4 executives that will share their thoughts.
Designing digital marketing models to maximise revenue and profit for hotels
By Finnbar Cornwall, Senior Industry Head Travel at Google UK
Welcome to the Golden Age of Revenue Management
By Klaus Kohlmayr, Chief Evangelist, IDEAS
Strategic Selling
By Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
The biggest error you’re making in revenue management
By Sean Fitzpatrick, CEO, OTA Insight
A 360 View – focus on cross-functional strategic thinking and expansion of traditional roles
Amanda Elder, Chief Commercial Officer at Kempinski Hotels and member of the Kempinski Hotels Management Board
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Michael Simon, General Manager – Distribution, EMEA & ASPAC at Marriott International, Inc.
Niels Mekenkamp, Director of Business Solutions, EMEA, Cendyn
In a candid conversation with actionable insights that you’ll only hear at HSMAI – the industry’s only organization committed to fueling sales, inspiring marketing, and optimizing revenue for the industry and their partners.
Moderator: Damiano Zennaro, Global Director of Advisory services, IDeaS
What’s on the horizon?
The industry is changing at a fast pace. Antoine Asselin, founder of Upmail and member of the HSMAI Region Europe Sales Advisory Board will lead a session to exchange of ideas, experiences, and insights on what is worrying Sales Leaders and what significant priorities are top of mind within B2B Sales today?
Future of Business Travel
Disruption on Business Travel Sector is changing the future for Corporate Travellers. There is a clear shifting landscape on the intermediary side and we have therefore invited Booking.com, TRIPBAM and Expedia Group including Egencia to present their thoughts about future Business Travel followed by a panel discussion led by Antoine Asselin, Founder of UpMail and HSMAI Sales Advisory Board Member
Shelly Ransom, Director Global Lodging at Egencia
Peter Grover, Managing Director, Tripbam Europe
Jason Grist, Area Manager Business Travel North Europe Booking.com
Exceed Planner Expectations with Exclusive Global Insights
Get significant insights into the thoughts and processes of planners based in different regions. Cvent surveyed more than 2,000 meeting and event planners worldwide to provide you with insights to gain a greater understanding into the thoughts and processes of meetings and events professionals.
Get a better understanding of the event planners, including:
- What planners from different regions expect from a relationship with a venue professional
- Planners’ considerations for sourcing venues
- The needs and challenges of planners experience during their sourcing efforts
By Graham Pope, Head of Hospitality Cloud Europe
Wrap up
By Remy Merckx, VP, Global Digital at Radisson Hotel Group and HSMAIs moderator for the day and evening
and Frederic Toitot, VP, Vice President, Global Learning & Development at Accor & Chair HSMAI Region Europe Revenue Optimization Board
Networking before the HSMAI Europe Awards
The HSMAI Europe Awards will also take place at the beautiful Savoy Hotel in London
The HSMAI Europe Awards
The HSMAI Europe Awards 2019 will recognise the people and companies that deserve to be awarded for their great work in Hospitality, travel and tourism in 2019. Press here to read more and to submit entries.
