[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?[/mk_fancy_title][vc_column_text css=”.vc_custom_1579877469068{margin-bottom: 0px !important;}”]In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9672″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1579877431936{margin-bottom: 0px !important;}”]Niels MekenkampDirector of Business Solutions, EMEA, Cendyn[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]3 ways to make more strategic use of your brand[/mk_fancy_title][vc_column_text css=”.vc_custom_1576139291603{margin-bottom: 0px !important;}”]How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”8837″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1579678186086{margin-bottom: 0px !important;}”]Monna Nordhagen, Partner and strategy advisor, Mars[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]What characterizes the best sales teams?[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9654″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1579078952855{margin-bottom: 0px !important;}”]Remi Morken, CCO, SalesScreen[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9648″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1579073489786{margin-bottom: 0px !important;}”]John Gallagher, Sales Director, Duetto[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]How to sell when customers do not know they need you?[/mk_fancy_title][vc_column_text css=”.vc_custom_1579074057526{margin-bottom: 0px !important;}”]Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9385″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1579074080900{margin-bottom: 0px !important;}”]Benjamin Devisme, VP Sales, Quicktext[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Real time pricing[/mk_fancy_title][vc_column_text css=”.vc_custom_1576740927727{margin-bottom: 0px !important;}”]As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9619″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576670857103{margin-bottom: 0px !important;}”]Alexander Edström, CEO, Atomize[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Expansion of revenue management capabilities[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9475″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576756002703{margin-bottom: 0px !important;}”]Damiano Zennaro, Global Director of Advisory services at IDeaS[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9597″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576137462233{margin-bottom: 0px !important;}”]Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]
Customer Centricity
[/mk_fancy_title][vc_column_text css=”.vc_custom_1576139627189{margin-bottom: 0px !important;}”]About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9576″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576143343326{margin-bottom: 0px !important;}”]Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Being a General Manager and Leading a team of strong performers[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9567″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576143209280{margin-bottom: 0px !important;}”]Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Retention strategies for Sales professional that works’[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”5904″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576136926600{margin-bottom: 0px !important;}”]Anant Vithlani, Vice President Sales, Nordic Choice Hotels[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Storytelling that works[/mk_fancy_title][vc_column_text css=”.vc_custom_1576142080451{margin-bottom: 0px !important;}”]Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9586″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576142130239{margin-bottom: 0px !important;}”]Christian Braathen, Client Director, Scandinavian Design Group[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Commercial Technology Strategy[/mk_fancy_title][vc_column_text css=”.vc_custom_1576141635682{margin-bottom: 0px !important;}”]What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9584″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576141661207{margin-bottom: 0px !important;}”]Julie Grieve, Founder and CEO, Criton[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Close the gap between revenue optimization & digital marketing[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9550″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576141470571{margin-bottom: 0px !important;}”]Finnbar Cornwall, Senior Industry Head Travel at Google UK[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy[/mk_fancy_title][vc_column_text css=”.vc_custom_1576140222364{margin-bottom: 0px !important;}”]MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9580″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576140243721{margin-bottom: 0px !important;}”]Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Navigating the changing hotel distribution landscape[/mk_fancy_title][vc_column_text css=”.vc_custom_1576140022916{margin-bottom: 0px !important;}”]Insights to improve competitiveness in an increasingly volatile environment[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9578″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576140057779{margin-bottom: 0px !important;}”]Michael Mernagh, Head of Sales EMEA, OTA Insight[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Using Technology to Deliver a Personalized Guest Experience[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9569″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576138570436{margin-bottom: 0px !important;}”]Michael De Jongh, Chief Commercial Officer, Avvio[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Coaching a team for strategic selling[/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9564″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576138011009{margin-bottom: 0px !important;}”]Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]Intermediaries: Should they be managed like a key account? [/mk_fancy_title][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9336″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1576136016720{margin-bottom: 0px !important;}”]Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]HEADER[/mk_fancy_title][mk_fancy_title color=”#789904″ size=”28″ margin_bottom=”5″ font_family=”none”]Subtitle to go here[/mk_fancy_title][vc_column_text css=”.vc_custom_1573616956150{margin-bottom: 0px !important;}”]This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9544″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1575889487425{margin-bottom: 0px !important;}”]Name Surname, Role, description etc etc etc[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9491″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1575889487425{margin-bottom: 0px !important;}”]Name Surname, Role, description etc etc etc[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
[vc_row][vc_column][mk_fancy_title color=”#789904″ size=”20″ font_weight=”bold” margin_bottom=”5″ font_family=”none”]HEADER[/mk_fancy_title][mk_fancy_title color=”#789904″ size=”28″ margin_bottom=”5″ font_family=”none”]Subtitle to go here[/mk_fancy_title][vc_column_text css=”.vc_custom_1573616956150{margin-bottom: 0px !important;}”]This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9544″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1575889487425{margin-bottom: 0px !important;}”]Name Surname, Role, description etc etc etc[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”9491″ img_size=”200×200″ alignment=”center” style=”vc_box_circle”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css=”.vc_custom_1575889487425{margin-bottom: 0px !important;}”]Name Surname, Role, description etc etc etc[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
