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London U.K.æ 5 April 2011TripAdvisor¬ the world’s largest travel site* has partnered with HSMAI Europe a hospitality and travel industry organisation to select and announce the first ever Young Hotelier of the Year at HSMAI’s award ceremony on May 5th in London.

“We’re pleased to be working with HSMAI Europe in recognising the great achievements of an outstanding hotelier over the past year” said Christine Petersen president TripAdvisor for Business. “We hope to continue to collaborate with HSMAI Europe on future projects and help showcase the best talent the industry has to offer.”

Ingunn Hofseth President of HSMAI Europe says about the partnership: “We are looking forward to work with a partner that has such a great knowledge base about our members’ clients. With our knowledge and industry network and their consumer competence we are confident that this will be a fruitful relationship.”

The Young European Hotelier award will be given to a leader who has set him- or herself apart from his or her peers through great achievement either through exceptionally good results or who has been especially innovative in his/her business and role as a leader.

TripAdvisor will also be joining the HSMAI European Advisory Board. For more information and to enter the awards please visit this page.

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Europe is the European arm of the membership association. The association provides a forum where professionals within sales marketing and leadership from the hospitality and travel industry meet for knowledge inspiration recognition and professional development and where they can involve themselves through meeting with leaders professionals and customers from across Europe. For more information.

About TripAdvisor

TripAdvisor¬ is the world’s largest travel site enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor¬ Media Group operated by TripAdvisor LLC attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world with more than 40 million unique monthly visitors*** 20 million members and over 45 million reviews and opinions. The sites operate in 28 countries worldwide**** including China under TripAdvisor also operates TripAdvisor for Business a dedicated division that provides the tourism industry access to TripAdvisor?s millions of monthly visitors. The division includes Business Listings which allows hoteliers to connect directly to millions of researching travelers and Vacation Rentals which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condí© Nast Traveller Good Housekeeping TIME magazine and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites Worldwide August 2010

** In addition to TripAdvisor The TripAdvisor Media Group of websites includes: and

***Source: comScore Media Metrix for TripAdvisor Sites Worldwide August 2010

**** TripAdvisor sites operate in 28 countries worldwide: and

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