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  • About
    • Board of Directors
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    • HSMAI Americas
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    • HSMAI Middle East
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News

Monthly Archive for: "April, 2011"
 Popular afternoon tea

Popular afternoon tea

April 8, 2011

For a country that considers tea their unofficial national drink it is cause for great celebration that afternoon tea is back in vogue – and in a big way according […]

Read More 0
     Forget uni run a budget hotel

    Forget uni run a budget hotel

    April 8, 2011

    Teenagers terrified of racking up huge debts by going to university are being offered an alternative – running their own Travelodge according to The Sun. Five hundred are to be […]

    Read More 0
       New HSMAI Europe Partnerships

      New HSMAI Europe Partnerships

      April 8, 2011

      HSMAI Europe has recently entered into three important partnerships that will benefit our members. As previously announced TripAdvisor has become a collaborating partner and will also take a seat [...]

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         TripAdvisor Partners with HSMAI Europe to Present the Young European Hotelier of the Year Award

        TripAdvisor Partners with HSMAI Europe to Present the Young European Hotelier of the Year Award

        April 5, 2011

        London U.K.æ 5 April 2011 – TripAdvisor¬ the world’s largest travel site* has partnered with HSMAI Europe a hospitality and travel industry organisation to select and announce the [...]

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          Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

          In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

          head-shot

          Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

          3 ways to make more strategic use of your brand

          How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

          monna-nordhagen

          Monna Nordhagen, Partner and strategy advisor, Mars

          What characterizes the best sales teams?

          0-29

          Remi Morken, CCO, SalesScreen

          Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

          0-28

          John Gallagher, Sales Director, Duetto

          How to sell when customers do not know they need you?

          Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

          0-23

          Benjamin Devisme, VP Sales, Quicktext

          Real time pricing

          As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

          • What is the difference from being a Revenue Manager today compared to 10 years ago?
            • Does the skillset of an RM differ – if so; in what way?
          • What does Real Time Price Optimization mean?
          • What gains (and risks?) come with real time price optimization?
          • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
          atomized2

          Alexander Edström, CEO, Atomize

          Expansion of revenue management capabilities

          damiano-zennaro

          Damiano Zennaro, Global Director of Advisory services at IDeaS

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          Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

          Customer Centricity

          About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

          0-9

          Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

          Being a General Manager and Leading a team of strong performers

          0-7

          Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

          Retention strategies for Sales professional that works’

          Anant Vithlani

          Anant Vithlani, Vice President Sales, Nordic Choice Hotels

          Storytelling that works

          Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

          0-13

          Christian Braathen, Client Director, Scandinavian Design Group

          Commercial Technology Strategy

          What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

          0-11

          Julie Grieve, Founder and CEO, Criton

          Close the gap between revenue optimization & digital marketing

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          Finnbar Cornwall, Senior Industry Head Travel at Google UK

          Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

          MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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          Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

          Navigating the changing hotel distribution landscape

          Insights to improve competitiveness in an increasingly volatile environment

          0-10

          Michael Mernagh, Head of Sales EMEA, OTA Insight

          Using Technology to Deliver a Personalized Guest Experience

          0-8

          Michael De Jongh, Chief Commercial Officer, Avvio

          Coaching a team for strategic selling

          0-6

          Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

          Intermediaries: Should they be managed like a key account?

          0-13

          Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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