Get ready for Commercial Strategy Forum Netherlands

The programme is live — and it is already shaping up to be an exciting day for hospitality leaders and professionals in the Netherlands.

📅 Date: Wednesday, 16 September 2026
⏰ Time: Full day, including networking
📍 Location: NBC Congrescentrum, Nieuwegein

Expect fresh perspectives on customer behaviour, AI and the new booking journey, cybercrime and trust, Dutch market trends, mobile-first hotel operations and more.

We are bringing together a great line-up of speakers and industry experts who will share practical insights, fresh thinking and valuable perspectives on the topics shaping the future of hospitality commercial strategy.

You will also get the chance to take part in the Strategy Labs – Netherlands Edition, inspired by the Strategy Labs at HSMAI Europe’s annual Commercial Strategy Conference in London. These interactive sessions will bring industry professionals together to discuss some of the most relevant challenges and opportunities facing the Dutch hospitality market today.

Take a first look at what is coming — and secure your place today.