From Athens to All of Greece: HotelSync Becomes HSMAI Europe’s National Partner in Greece
HotelSync expands its partnership with HSMAI Europe following its successful role as Gold Partner for the Commercial Strategy Forum Athens earlier this year.
HSMAI Europe is delighted to announce HotelSync as its National Partner in Greece, marking an exciting step forward in HSMAI Europe’s growing presence in the Greek hospitality market.
The partnership builds on a successful collaboration earlier this year, when HotelSync joined HSMAI Europe as Gold Partner for the Commercial Strategy Forum Athens in April. The forum brought together hospitality leaders and commercial professionals for a full day of insight, discussion and networking, with HotelSync playing an important role in supporting a strong and engaging meeting place for the industry.
As National Partner, HotelSync will be part of HSMAI Europe’s activities in Greece for the coming year, including Power-Up sessions, networking events and the Commercial Strategy Forum Athens 2027. The partnership will create opportunities for HotelSync to share insights, contribute to industry conversations and support HSMAI Europe’s continued work in bringing the commercial hospitality community together.
Growing HSMAI Europe’s activities in Greece
Greece has become an increasingly active market for HSMAI Europe, with strong engagement from hotel leaders, industry partners and the HSMAI Europe Greece Advisory Board.
Upcoming activities in Greece include:
Power Up Rhodes – Thursday, 10 September 2026
Power Up Thessaloniki – Thursday, 24 September 2026
Power Up Athens – Friday, 20 November 2026
Commercial Strategy Forum Athens – Thursday, 15 April 2027
These activities will create important meeting places for the industry and provide opportunities to explore commercial strategy, revenue optimization, sales, marketing, distribution, technology and the trends shaping hospitality in Greece.
A partnership with shared ambition
Commenting on the partnership, Ingunn Hofseth, President & CEO, HSMAI Europe, said:
“We are very excited to welcome HotelSync as our National Partner in Greece. Our collaboration with them as Gold Partner for the Commercial Strategy Forum Athens earlier this year was a great experience, and it was clear from the beginning that they share our passion for bringing people together and creating value for the hospitality industry.
Greece is also a market that is personally very special to me. I lived and worked there for three years when I was younger, and I have always felt a strong connection to the culture, the people and the unique spirit of Greek hospitality.
HSMAI Europe has strong momentum in Greece, and HotelSync is an important partner in helping us take the next step. Their enthusiasm, local knowledge and commitment to the industry make them a very natural fit for HSMAI Europe.”
Commenting on behalf of HotelSync, Djordje Jevtic, CEO & Co-Founder, HotelSync, said:
“Greece is recognized as one of the primary birthplaces of organized, international tourism, a country that helped shape what modern hospitality means. Philoxenia, the love of the guest, has lived in this country’s soul for thousands of years.
Today, Greek hotels stand at a rare and defining moment: the chance to pair that legendary warmth with world-class technology and lead hospitality into its digital future rather than follow it.
At HotelSync, we see Greece not as a market catching up, but as a market ready to set the pace. Our mission is to give every Greek hotel the tools to work smarter, perform stronger and grow further, so the world recognizes them for what they already are: leaders.
Becoming HSMAI Europe’s National Partner in Greece is our commitment to that future, and we could not be prouder to build it hand in hand with this extraordinary community.”
A special thank you to the HSMAI Europe Advisory Board for Greece
HSMAI Europe would also like to extend a special thank you to the HSMAI Europe Advisory Board for Greece. None of this would have been possible without the support, guidance and commitment of this outstanding group of industry leaders. Their local knowledge, engagement and passion for strengthening the hospitality community in Greece have been instrumental in helping HSMAI Europe build momentum in the market.
HSMAI Europe Advisory Board for Greece
- Nikos Giokas (Chair), Business Development Director EMEA at Plusgrade
- Sybil Hofmann, President, International Programmes at Swiss Alpine Center
- Vasilios Riavoglou, Chief Growth Officer at Hotel Insider HBIS
- Elena Klouda, Market Director at Lighthouse
- Panagiotis (Panos) Almyrantis, Chief Growth & Commercial Officer Ella Resorts & President European Hotel Managers Association (EHMA)
- Vasiliki Mamidaki, Business Development Officer at Bluegr
Advisory Board Member & Co-chair of the HSMAI Europe Connecting Future Leaders Greece
- Aristea Mamidaki, People and Data Analytics Officer at Bluegr
Advisory Board Member & Co-chair of the HSMAI Europe Connecting Future Leaders Greece - Anna Gauthier, Director Sales & Marketing at One&Only Resorts
- Vasso Skoulikariti, Sales & Reservations Deputy Director at H Hotels Collection
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation.
HSMAI Europe is committed to advancing commercial excellence across the hospitality sector through professional development, strategic insight, sustainability leadership, and industry collaboration. www.hsmai.eu
About HotelSync
HotelSync is a hospitality technology company offering an all-in-one hotel and property management system with integrated channel manager, booking engine, payment processing and guest experience solutions. Founded from an ambition to simplify hotel operations, HotelSync helps hotels, and property managers improve business performance through modern, flexible and easy-to-use technology. www.hotelsync.com
