Smarter Decisions. Stronger Performance. Sustainable Growth

📅 Date: Friday, 20 November 2026 (In Conjunction with XENIA 2026)
⏰ Time: 18:00–20:00, followed by networking and drinks from 20:00–21:00
📍 Location: Athenaeum Eridanus Luxury Hotel, Athens

Programme & Speakers:

Welcome

A warm welcome from Nikos Giokas, together with other HSMAI Europe Greece Advisory Board representatives.

Fully Booked. Fully Busy. But Fully Profitable?

Vasilios Riavoglou
Chief Growth Officer
HotelSync
Member of HSMAI Europe’s Greece Advisory Board

Beyond the Lobby: Redefining the Next Days of Travel

From SEO to GEO: How Generative AI & Autonomous Assistants Are Reshaping the Guest Journey

Giannis Aggelakis
AI Strategist and Digital Transformation Trainer, CEO
Cortex9.ai

Reclaiming the Guest Journey: How AI Memory Is Shaping the Next Generation of Hospitality

Erik Muñoz
Director Business Development EMEA
TrustYou

Panel Discussion | Beyond AI: Rethinking Hospitality’s Future

Smarter Decisions. Stronger Performance. Sustainable Growth.

Artificial Intelligence is changing the way hotels operate, compete and connect with their guests. But technology alone does not guarantee success.

What will truly define the next generation of successful hospitality businesses?

Join industry voices bringing perspectives on AI, commercial intelligence, entrepreneurship and sustainable innovation.

MODERATOR

Vasilios Riavoglou
Chief Growth Officer
HotelSync

PANELLISTS

Anna Gauthier
Director of Sales & Marketing
One&Only Aesthesis
Member of HSMAI Europe’s Greece Advisory Board

Dimitra Arida
Commercial Director
ORA Hospitality

Jason Psarrakis 
Co-Founder
Zero Stars Hotels

Elena Klouda
Market Director
Lighthouse
Member of HSMAI Europe’s Greece Advisory Board

Together, they will explore how hoteliers can move beyond technological trends to make smarter decisions, strengthen commercial performance and create sustainable long-term value.

Networking & Drinks

Continue the conversation over drinks and light snacks at the hotel’s rooftop restaurant, connecting with hospitality colleagues and participants from the parallel Connecting Future Leaders gathering.

We would be delighted to welcome you. Register today to secure your place!