Tuesday 12th July 2016
from 4pm – 9.15pm
Kempinski Hotel Frankfurt Gravenbruch
On Tuesday 12 July 2016 HSMAI Region Europe is holding an afternoon event in cooperation with the Travel Industry Club in Germany. An event full of excellent presentations and discussions focusing on direct booking revenue management marketing challenges and opportunities driven by the speed of digitalisation awaits you.
Programme
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| 16:00 – 16:10 | Welcome
Our hosts Dirk Bremer and Ingunn Hofsethæwill introduce the moderator of the afternoon Remy MerckxæVice President Marketing atæCarlson Rezidor Hotel Group.Dirk BremeræPresidentæTravel Industry Club |
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Ingunn HofsethæPresident & CEOæHSMAI Region Europe |
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| 16:10 – 16:30 | Latest Industry Status and Future Forecast with a focus on how Germany is performing
Sarah DuignanæDirector of Account ManagementæSTR Global |
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| 16:30 – 16:45 | The ever-changing Distribution Landscape
Rí©my MerckxæVice President MarketingæCarlson Rezidor Hotel Group |
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| 16:45 – 17:15 | Big Data in Hospitality – What we can learn from global players
Stefan TweraseræCEOæSnapShot |
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| 17:15 – 17:30 | Connection Break & Exhibitor Showcase | æ |
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| 17:30 – 17:55 | Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field. |
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| 1. (R)evolution of pricing. Where will pricing go in the future?
Will we still have fixed prices or will we move on to a different pricing set up focused on individual customers?æJoanna Schrí_der Vice President Revenue Management Steigenberger Hotels |
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| 2.æExperience is the new Luxury. A good story is the key to attracting today’s affluent guest.
Take a closer look on how a positive Net Promoter Score can influence higher ADR revenue and occupancies. Carina StegmayeræVice President Global OperationsæWorldhotels Torsten RolkeæVice PresidentæHotel Distribution & Business Performances Worldhotels |
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| 3. Disruption in the hotel industry: How to prepare for the snapchatting generation
Max WaldmannæCEOæConichi |
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| 4. Strategies to increase direct bookings
Frank ReevesæCEO and Co-founderæAvvio Rich Tuckwell Vice President Sales and Marketing Avvio |
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| 5. Building a Revenue Culture in your Hotel/Organization
Tim UnwinæEVP Hospitality SolutionsæRateGain |
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| Regina MannæSenior Director SalesæRateGain | 
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| 6. How a destination strategy can help steer the growth of the hospitality sector
Haitham MattaræChief Executive OfficeræRas Al Khaimah Tourism Development Authority
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| 17:55 – 18:20 | A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice. | æ |
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| 18:20 – 18:40 | Connection Break & Exhibitor Showcase | æ |
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| 18:40 – 19:30 | Panel discussion: The ever-changing Distribution Landscape
Moderated by Remy MerckxæVice President MarketingæCarlson Rezidor Hotel Group |
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| Laura-Marie ArensæHotel Ads Business Leader EMEAæGoogle | 
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| Michael SimonæGeneral Manager – Distribution EMEA & ASPACæMarriott | 
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| Joanna Schrí_der Vice President Revenue Management Steigenberger Hotels
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| 19:30 – 19:35 | Wrap-up and summary | æ |
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| 19:35 – 21:15 | Drinks reception and buffet | æ |
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The discount code HSMAI@TIC is still available and now offers the reduced pricing at å 89 for HSMAI Region Europe and TIC members.
Thank you to the sponsors of this event:
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HSMAI Region Europe Gold Partners:
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This as well as our other events can be seen in our HSMAI Region Europe Activity Plan 2016 here.
