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News

Monthly Archive for: "October, 2016"
 Inspiration Tour to London

Inspiration Tour to London

October 14, 2016

This week we did an inspiration tour to London in order to prepare and get ideas for one of our biggest annual events, Meeting & Event Exchange that takes place […]

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     Hear Michael Leven’s thoughts on mentoring

    Hear Michael Leven’s thoughts on mentoring

    October 11, 2016

    HSMAI Region Europe Mentor Programme is live. See what Michael Leven has to say about mentoring and his role in the programme. A longtime industry leader and a Òhotel iconÓ, […]

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       HSMAI Region Europe is hiring

      HSMAI Region Europe is hiring

      October 7, 2016

      HSMAI Region Europe is looking for a part-time Event Manager for UK events people to join their expanding team. Event ManagerÊfor UK events – Part-time. Based in or near London. […]

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         HSMAI Region Europe Profile: Jackie Douglas from Australia

        HSMAI Region Europe Profile: Jackie Douglas from Australia

        October 6, 2016

        Jackie Douglas President HSMAI APAC Jackie has the same position in HSMAI APAC as Ingunn Hofseth in Europe and Bob Gilbert in Americas.ÊShe looks after the wholeÊregion of HSMAI APAC […]

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           HSMAI Region Europe becoming active in Spain

          HSMAI Region Europe becoming active in Spain

          October 6, 2016

          On Tuesday 4th October HSMAI Region Europe held its Annual Digital Marketing Conference, this time taking place at the Melia Palas Atenea Hotel in Palma, Mallorca. The programme consisted of […]

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             Coming up next week: HSMAI Event Awards in Oslo, 10th October 2016

            Coming up next week: HSMAI Event Awards in Oslo, 10th October 2016

            October 6, 2016

            On Monday evening 10th October 2016 HSMAIÊEvent Awards are taking place at the Grand Hotel in Oslo. Event agencies are a new target group for HSMAI in Norway and are […]

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               The Steigenberger Hotel Group is now Deutsche Hospitality

              The Steigenberger Hotel Group is now Deutsche Hospitality

              October 5, 2016

              As of 4 October 2016 the Steigenberger Hotel Group’sÊnameÊis Deutsche Hospitality. The company with long-standing tradition is strengtheningÊits international expansion with the new [...]

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                 HSMAI Region Europe Revenue Management Workshop and Global Revenue Management Certification (CRME)

                HSMAI Region Europe Revenue Management Workshop and Global Revenue Management Certification (CRME)

                October 31, 2016

                The more you know and the more you can prove you know the better ROI you can provide to your employer or prospective employer the more you can improve your […]

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                   HSMAI Region Europe Profile: Terri Scriven from Google

                  HSMAI Region Europe Profile: Terri Scriven from Google

                  October 28, 2016

                  Terri Scriven Head of Hospitality and Tourism Google UK Terri is also the Vice Chair of HSMAI Region Europe Digital Marketing Advisory Board. Q:æWhat does a day at work consist […]

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                     See you soon in Stockholm!

                    See you soon in Stockholm!

                    October 28, 2016

                    Soon on Thursday 10th November we will have our first Distribution & MarketingæStrategy Conference in Stockholm.æSee the fantastic programme and sign up here Distribution is one of theætopics [...]

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                        Mastering Distribution Dynamics in the Current Regulatory Chaos
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                        Losing Time, Money and Guests: The High Price of Disconnected Hotel Systems
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                      What characterizes the best sales teams?

                      0-29

                      Remi Morken, CCO, SalesScreen

                      How to sell when customers do not know they need you?

                      Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                      0-23

                      Benjamin Devisme, VP Sales, Quicktext

                      Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                      0-28

                      John Gallagher, Sales Director, Duetto

                      Real time pricing

                      As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                      • What is the difference from being a Revenue Manager today compared to 10 years ago?
                        • Does the skillset of an RM differ – if so; in what way?
                      • What does Real Time Price Optimization mean?
                      • What gains (and risks?) come with real time price optimization?
                      • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                      atomized2

                      Alexander Edström, CEO, Atomize

                      Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                      In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                      head-shot

                      Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                      Storytelling that works

                      Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                      0-13

                      Christian Braathen, Client Director, Scandinavian Design Group

                      Commercial Technology Strategy

                      What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                      0-11

                      Julie Grieve, Founder and CEO, Criton

                      Close the gap between revenue optimization & digital marketing

                      finnbar-colour-headshot

                      Finnbar Cornwall, Senior Industry Head Travel at Google UK

                      Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                      MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                      Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                      Navigating the changing hotel distribution landscape

                      Insights to improve competitiveness in an increasingly volatile environment

                      0-10

                      Michael Mernagh, Head of Sales EMEA, OTA Insight

                      Customer Centricity

                      About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                      0-9

                      Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                      3 ways to make more strategic use of your brand

                      How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                      monna-nordhagen

                      Monna Nordhagen, Partner and strategy advisor, Mars

                      Using Technology to Deliver a Personalized Guest Experience

                      0-8

                      Michael De Jongh, Chief Commercial Officer, Avvio

                      Being a General Manager and Leading a team of strong performers

                      0-7

                      Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                      Coaching a team for strategic selling

                      0-6

                      Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                      Expansion of revenue management capabilities

                      damiano-zennaro

                      Damiano Zennaro, Global Director of Advisory services at IDeaS

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                      Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                      Retention strategies for Sales professional that works’

                      Anant Vithlani

                      Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                      Intermediaries: Should they be managed like a key account?

                      0-13

                      Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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                      This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience

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