HSMAI Region Europe would like to invite you to join us for an educational and fun evening in London Tuesday 13 June from 4 PM to 7 PM
When Digital Becomes Human
The main speaker of the event is Steven van Belleghemæ(below).
Steven is a thought leader on the transformation of customer relationships and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. He is also the author of three bestselling books. His most recent book When Digital Becomes Human received the award of ‘ìBest Marketing Book of 2015’.
We are delighted to have Steven as a speaker again. We need to focus on the urgent need for an extreme transformation of the customer relationship in today’s high speed digital world.
Steven’s presentation had our dealers spellbound.æHe gave our organization a digital wake-up call with great humor and now a new world with exciting perspectives is waiting to be discovered.
– Steve Vanslype Manager Marketing & Communication Vans Mercedes-Benz
Steven is a regular keynote speaker at our events & every time his performance is an absolute highlight. He has a very unique & authentic style: leveraging a combination of academic depth and well-reasoned cases he spices up his presentations with a great sense of humor.
– Anthony Belpaire Google
The event will take place at the beautiful Rubens at the Palace Hotel
Address:æ39 Buckingham Palace Rd Westminster London SW1W 0PS
Programme for London:
| WHEN | WHAT | WHO |
|
|
||
| 16:00 | Welcome byæHSMAI Region Europe |  |
|
|
||
| 16:15 | When Digital Becomes Human
Steven is a thought leader on the transformation of customer relationships and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. He is also the author of three bestselling books. His most recent book When Digital Becomes Human received the award of ‘ìBest Marketing Book of 2015’.
Steven van Belleghem |
 |
|
|
||
| 17:45 | Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field. |
|
|
|
||
|
1. The Future of Direct Revenue Globally hotels are searching for solutions to improve sales through their direct channels along with guest experience. With a majority of people booking hotels online technology has become the ultimate disruptor where hoteliers need to align their strategy to compete fairly. Through this roundtable Alexander will share insights on the landscapeæof direct revenue and guest engagement by using smart technology. Alexander ten HoedtæMarket Leader in Hotel Website PersonalizationæHotelchamp |
 |
|
|
|
||
| 2. Channel Optimisation – Finding the right channel mix to drive future revenue.
Join us for a discussion on how to effectively optimise your channels to maximise revenue. Nadine HollyæBusiness Development ManageræOTA Insight |
 |
|
|
|
||
| 3. How to identify the ‘ìsweet spots’ of maximizing ancillary revenues throughout the life cycle of your guests without nickel-and-diming them.
Incremental Revenues. We all want them right? We all know our hotels have plenty of opportunities. But at what point is the guest most likely to pay up? Do we know what they are buying? At what point do you present additional offers to your guests? Are they unique and are all hotel departments involved in this process?æ What channels are we suing to communicate with our guests? Do they work?
All questions every hotelier should ask themselves. Do you? Darko Bosancic Regional Director Business Development- EMEA at Nor1 |
 |
|
|
|
||
| 4. Shifting revenue share from OTA to direct Strategies to increase direct bookings
Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically we’ll cover website and booking engine optimization and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites. John Power VP of EMEA Sales at Travel Tripper |
 |
|
|
|
||
| 18:05 | Roundtable discussions – Session 2
A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice. |
|
|
|
||
| 18:25 | Roundtable discussions – Session 3
A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice. |
|
|
|
||
| 18:45 | Snacks and networking | |
There might be some changes to the programme.
HSMAI Europe in partnership withæNor1æOTA InsightæHotelchampæTravel Tripper Avvioæand other partners will visit many of the European cities focusing on Digital Marketing Distribution and Revenue Management.æOur partners will various from city to city.
We will visit the following cities:
| CITY | WEEKDAY | DATE |
|
|
||
| Paris | Wednesday | 10 May |
|
|
||
| Frankfurt – Pre-IMEX | Monday | 15 May |
|
|
||
| Barcelona | Wednesday | 31 May |
|
|
||
| Madrid | Thursday | 1 June |
|
|
||
| Helsinki | Tuesday | 6 June |
|
|
||
| Copenhagen | Wednesday | 7 June |
|
|
||
| Stockholm | Thursday | 8 June |
|
|
||
| London | Tuesday | 13 June |
|
|
||
| Dublin (breakfast meeting) | Wednesday | 14 June |
|
|
||
| Oslo | Tuesday | 20 June |
|
|
||
| Amsterdam | Autumn | |
|
|
||
| Brussels | Autumn | |
|
|
||
| Berlin | Autumn | |
A big thank you to our partners in London:
