HSMAI Region Europe would like to invite you to join us for an educational and fun afternoon and evening in StockholmÊThursday June 8th from 4 PM to 7 PM
Venue:ÊScandic Continental
Programme for Stockholm:
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| 16:00 | Welcome byÊHSMAI Region Europe |  |
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| 16:15 | Trend report Gran Adln r en av SverigesÊfrmstaÊframtidsanalytiker och mest eftertraktadeÊfrelsare. Han talar om ledarskap, kommunikation, varumrken och trender och inspirerar allt frn smÊledningsgrupper till tusentals hrare. Att se in i framtiden r inte ltt. Vissa hvdar till och med att det r omjligt. Men det finns ngra personer bland oss som kan gra mycket kvalificerade bedmningar av hur framtidens trender och tendenser kommer att se ut. Gran Adln r en av dessa personer. Han har gjort framtiden till sin specialitet och hjlper dagens verksamheter att vara beredda pÊmorgondagens utmaningar och mjligheter. Gran Adln r civilekonom, creative director och reklammakare som har arbetat med flera internationella varumrken. I ver 13 r var han lrare i marknadsfring och marknadsanalys p IHM Business School, men r sedan 16 r tillbaka en av Sveriges mest efterfrgade frelsare, utbildare och rdgivare med ver 3 000 genomfrda frelsningar i bagaget. 2014 blev Gran Adln Òrets frelsareÓ och fick det prestigefulla Narrenpriset av Svenska Eventakademin. Han har flera gnger blivit nominerad till Òrets talareÓ och ftt hedersomnmnande vid ÒStora TalarprisetÓ tre r i rad. Nr Gran Adln inte frelser jobbar han med skrddarsydda utbildningar fr fretag eller som konsult fr bde stora och sm verksamheter med strategiska framtidsfrgor. Han r ven frfattare till fyra bcker, bland annat storsljaren ÒFramtiden r inte vad den brukade varaÓ. Gran Adln is one of Sweden’s most attractive lecturers. He will share from his new trend report, presented in Stockholm the day before, about the absolute most important trends in the world at the moment. The presentation will be in Swedish. |
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| Ê17:45 | Mobile Dynamics: optimising your website for mobile booking and marketing Digitalisation has brought choice to consumers. Hoteliers have had to develop multi-channel distribution strategies. The biggest players have developed omni-channel strategies to ensure their customers enjoy a seamless and consistent experience whether they book online through mobile, tablet, desktop or offline in a store or over the phone. This interactive presentation will explore more about how digital technology has changed the way hotel brands connect with guests through a 24/7 relationship both in and out of stay, and from finding a hotel, to checking in, during the stay and after departure. Rich Tuckwell, VP of Sales and Marketing, Avvio |
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| 18:05 | Snacks and networking | |
There might be some changes to the programme.
HSMAI Region Europe RoadshowÊ
HSMAI Europe, in partnership with Nor1, OTA Insight, Hotelchamp, Travel TripperÊ, Avvio and other partners will visit many of the European cities focusing on Digital Marketing, Distribution and Revenue Management. TheÊpartners mayÊvary from city to city.
We will be visiting the following cities:
| CITY | WEEKDAY | DATE |
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| Paris | Wednesday | 10 May |
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| Frankfurt Ð Pre-IMEX | Monday | 15 May |
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| Barcelona | Wednesday | 31 May |
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| Madrid | Thursday | 1 June |
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| Helsinki | Tuesday | 6 June |
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| Copenhagen | Wednesday | 7 June |
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| Stockholm | Thursday | 8 June |
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| London | Tuesday | 13 June |
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| Dublin (breakfast meeting) | Wednesday | 14 June |
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| Oslo | Tuesday | 20 June |
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| Amsterdam | Autumn | |
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| Brussels | Autumn | |
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| Berlin | Autumn | |
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It is FREE to attend for people working directly in the hotel and travel industry.
A big thank you to our partner in Stockholm:
