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HSMAI Region Europe would like to invite you to join us for an educational afternoon and evening in Copenhagen Wednesday June 7th from 4 PM to 7 PM.

The event will take place atÊScandic Palace Hotel. The address isÊRŒdhuspladsen 57, 1550ÊCopenhagen.


16:00 Welcome byÊHSMAI Region Europe

16:15 Distribution Update: What are the current trends and challenges? What is hot, not and up and coming. The HSMAI Region Europe Distribution Advisory Board holds its planning meeting in Copenhagen the same day and you will meet some of the Advisory Board members and Richard Biggs will update you about the outcome.

See here for the members of the Distribution Advisory Board

Richard Biggs,ÊSr. Vice President – Revenue Optimization & Distribution,ÊThe Rezidor Hotel Group and Vice Chair HSMAI Region Europe Distribution Advisory Board

17:00 Roundtable discussions Ð Session 1
Concurrent sessions held by specialists in their field.

1.ÊMobile Dynamics: optimising your website for mobile booking and marketing
Digitalisation has brought choice to consumers. Hoteliers have had to develop multi-channel distribution strategies. The biggest players have developed omni-channel strategies to ensure their customers enjoy a seamless and consistent experience whether they book online through mobile, tablet, desktop or offline in a store or over the phone.
This interactive roundtable will explore more about how digital technology has changed the way hotel brands connect with guests through a 24/7 relationship both in and out of stay, and from finding a hotel, to checking in, during the stay and after departure.
Rich Tuckwell, VP of Sales and Marketing, Avvio

2. Channel OptimisationÐ Finding the right channel mix to drive future revenue.
Join us for a discussion on how to effectively optimise your channels to maximise revenue.
Thierry Collard,ÊBusiness Development Manager Benelux & Nordic Countries,ÊOTA Insight

17:20 Roundtable discussions Ð Session 2
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

17:40 Snacks and networking

There might be some changes to the programme.

HSMAI Region Europe RoadshowÊ

HSMAI Europe, in partnership with Nor1, OTA Insight, Hotelchamp, Travel Tripper, Avvio and other partners will visit many of the European cities focusing on Digital Marketing, Distribution and Revenue Management. TheÊpartners mayÊvary from city to city.

We will be visiting the following cities:


Paris Wednesday 10 May

Frankfurt Ð Pre-IMEX Monday 15 May

Barcelona Wednesday 31 May

Madrid Thursday 1 June

Helsinki Tuesday 6 June

Copenhagen Wednesday 7 June

Stockholm Thursday 8 June

London Tuesday 13 June

Dublin (breakfast meeting) Wednesday 14 June

Oslo Tuesday 20 June

Amsterdam Autumn

Brussels Autumn

Berlin Autumn

It is FREE to attend for people working directly in the hotel and travel industry.

A big thank you to our partners in Copenhagen:


Photo from HSMAI Region Europe ROC & DOC in Amsterdam March 2017.Ê

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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