Sign up today foræa full day programme on Revenue Management called HSMAI ROCET. Afterwards there will be a possibility for you to get globally certified as a Certified Revenue Management Executive (CRME).
We start at 9 am and the programme will last until 4 pm followed by an hour of digital certification for those completing theiræCRME exam shortly followed by networking and drinks.
Venue TBA!
Sign up today!
It’s free for HSMAI members working directly in the hotel industry:
About ROCET:
Fuel your revenue management future with this fast-paced one-day conference from HSMAI producer of the annual industry-leading Revenue Optimization Conference (ROC). ROCET will deliver tactical strategic and leadership insights for hotel revenue managers. Recommended also for the full hotel executive team to help develop a collaborative total hotel revenue strategy. This event is tailored to meet the national needs for them that prefer not to travel. HSMAI and our partners will do the travelling and join you in your city so you will save the travel costs.
Programme ROCET
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| 09:00 | Registration networking and coffee | ![]() |
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| 09:30 | Welcome by Thomas AdleræVice President Global Revenue Strategy Melia Hotels International and member of HSMAI Region Europe Revenue Management Advisory Board | ![]() |
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| 09:50 | Latest Industry Status and Future Forecast with a focus on how France is performing
SarahæDuignanæDirector of Client Relationships – STR |
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| 10:35 | Navigating the changing distribution landscape
How smarter data insights can help to optimise pricing and revenue strategies across online channels.Lea ChlebowskyæBusiness Development Manager- FranceæOTA Insight |
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| 11:20 | Coffee break and networking | ![]() |
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| 11:50 | Hotelier’s increasing challenge – too many systems too much data
Mark ForresteræChairman 80 Days |
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| 12:35 | Lunch and networking
Special message to CRME candidates: This will be a working lunch for you together with the trainer Janel Clark |
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| 13:35 | Communication: the next generation skillset for Revenue Managers; the leaders of tomorrow
As the role of the Revenue Manager continues to evolve where does the position sit within the organisation what is the level of influence and how key is it to the success of the business? As Revenue Management becomes more strategically important what skills do we need to develop to be able to fulfil the role.
Janel Clark Founder NextGenRevenue |
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| 14:20 | TBA | ![]() |
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| 15:05 | Wrap-upæby Thomas AdleræVice President Global Revenue Strategy Melia Hotels International and member of HSMAI Region Europe Revenue Management Advisory Board | ![]() |
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| 15:30 | Drinks and networking | ![]() |
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| 16:00 | We are getting ready for the certification and the exam
This is just for those who is getting certified (CRME) |
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About the Certified Revenue Management Executive (CRME)
The CRME designation is a recognition that you are:
A professional in the field of revenue management and clearly conversant with its intricacies and importance.
Competent to develop an infrastructure to support revenue management within the framework of an organisation.
Able to maximise revenue opportunities and optimise profits by managing revenue.
Capable of making informed decisions to accept or reject pieces of business to meet overall organisational goals.
Proficient at the art and science of revenue management.
Fees to attend ROCET only:
HSMAI member from the industry: Free!
Non-member from the industry: EUR 195
HSMAI members that are suppliers vendors and technology partners: EUR 195
Fees to attend ROCET and to take the CRME Certification:
CRME Application Digital CRME Study Guide & Exam Fee.
HSMAI member: EUR 695
Non-member: EUR 795
All prices are excl. VAT.
Sign up today!
It’s free for HSMAI members working directly in the hotel industry:
A big thank you to our Diamond Partner:
































