New Canadian generational data released today by Expedia Media Solutions, the advertising arm of the Expedia group, found that Gen Z and Millennials focus on crossing off their bucket list and embrace the ‘you only live once’ (#YOLO) mentality, while Baby Boomers enjoy worry-free, all-inclusive resorts and cruises. The findings, from a survey conducted by Northstar Research Partners, showcase broad travel trends in the Canadian market, including the motivations, preferences and attitudes of travellers across four generations: Generation Z, Millennials, Generation X and Baby Boomers.
