Today, women are still leading the market demand for relaxation treatments and body care. However, the market anticipates new trends according to which men will be the emerging and most profitable customer of 2018. La Cala Spa is aware of this trend, and understands that the male audience do enjoy the many advantages of spas. With that in mind, in just six months, it has increased its health and beauty customers by 25%, a rise that makes it one of the leading facilities in Spain. The Spa center is located on the Costa del Sol, within a golf resort. It is the sixth best in Spain, accordin g to Leading Courses, and is among the 60 most valued golf resort in the world.The approach taken by the new La Cala Spa director, Pablo Sotoca, has been to change all the treatment protocols so that “the treatments look gender neutral, rather than specific and depending on whether you are a man or a woman”. He stresses that “our customers must feel safe, leaving the details to the professionals”.
