Building the tools that provide transparency and control over your data has always been a top priority for us. On the ads front, we’ve evolved our tools over the years to help you shape your ads experience. We launched a single dashboard for ads controlsoriginally named the Ads Preferences Manager, now Ads Settingsin 2009, Why This Ad in 2011, Mute This Ad in 2012, and then folded these into your central data controls hub: My Account.