Phoenix — ILES: A Year of Learning Webinar Series is quickly gaining traction in the independent hotel space. Developed and hosted byIBC Hospitality Technologies, the next event, titled “Driving Direct Booking with Google,” will be held February 21 at 11:00 a.m. Led by Pablo Ruiz, Google travel vertical search specialist, the webinar will identify new ways hotels can be profitable through driving direct reservations. Ruiz will unveil some of the Google product launches for the travel world. In addition, IBC’s Pamela Barnhill will discuss acquiring full guest information and driving more direct bookings. To register, click here.
