You are invited to join us on Wednesday 11 April

Victoria Pearce, Reputation Marketing Consultant, Lifted Imaging.
Victoria has been working many years for TripAdvisor and she will share with us how clever content and strong storytelling skills can combine to actively engage an audience in an increasingly noisy and crowded environment.
This session will cover the basics to help you start creating awesome wow factor stories to amplify your brand’s presence on sites such as Facebook and Instagram. We will be looking at several examples such as winning strategies.

Babak Behrad, Creative Planner, Trigger.
What makes a brand successful in the digital age? Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. But, incorporating your brand in the life of the consumer is no easy task. By understanding your consumers practical, emotional and social needs, your brand can stay relevant within various stakeholders. This presentation will offer theories and practical examples on how your brand can use social branding to achieve consumer loyalty and growth.
October 2015 Trigger was named the worldÕs best creative PR agency at the Global SABRE Awards in Miami. At the same time, the campaign ÒStop the WeddingÓ for Plan Norway was voted the third best of the world. Trigger competed against more than 400 of the premier PR agencies in the world. The award is conducted under the auspices of The Holmes Report, a leading PR magazine with long traditions for studying and analyzing the global PR industry.

By Bas Lemmens,ÊCEO at Meetings.com (part of Hotelplanner.com)

With more than 18 years of experience in the travel and hospitality industry, Bas Lemmens is the Co-founder of Booking.com and has served in various roles within the European hotel business including Ebookers.com, Isango.com, Easytobook.com, Hotelchamp.com, Redigo.ru and Roomlr.com, handling global business development accounts in addition to product acquisition and revenue management.

Moderator:ÊBas Lemmens,ÊCEO at Meetings.com (part of Hotelplanner.com)