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  • About
    • Board of Directors
    • HSMAI Region Europe Staff
    • HSMAI Europe Student Council
    • Contact
    • Privacy Policy
  • Locations
    • HSMAI Americas
    • HSMAI Asia Pacific
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News

Monthly Archive for: "July, 2020"
 Scandinavia’s first Radisson RED ready to rock Aarhus, Denmark

Scandinavia’s first Radisson RED ready to rock Aarhus, Denmark

July 30, 2020
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     Hospitality industry urged to embrace the new customer journey

    Hospitality industry urged to embrace the new customer journey

    July 21, 2020
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       Free Report – Adapting Marketing, Content & Brand For Hotels

      Free Report – Adapting Marketing, Content & Brand For Hotels

      July 9, 2020

      Our second report in the Cutting Through The Noise series revisits the trends identified in our first report and begins to consider scenario-based brand, marketing and content strategies to help [...]

      Read More 0
         Certified Hospitality Digital Marketer (CHDM)

        Certified Hospitality Digital Marketer (CHDM)

        July 9, 2020
        Read More 0
           CERTIFIED REVENUE MANAGEMENT EXECUTIVE (CRME)

          CERTIFIED REVENUE MANAGEMENT EXECUTIVE (CRME)

          July 8, 2020
          Read More 0
             What’s Changing for Brand Digital Marketers

            What’s Changing for Brand Digital Marketers

            July 6, 2020

            By Kaitlin Dunn, Writer, Hospitality Sales & Marketing Association International (HSMAI) Throughout the coronavirus pandemic, HSMAI has served as a resource to connect peer groups to discuss [...]

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                Designing Leverage of MICE Potential in the Business Mix
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              Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

              In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

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              Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

              3 ways to make more strategic use of your brand

              How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

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              Monna Nordhagen, Partner and strategy advisor, Mars

              What characterizes the best sales teams?

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              Remi Morken, CCO, SalesScreen

              Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

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              John Gallagher, Sales Director, Duetto

              How to sell when customers do not know they need you?

              Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

              0-23

              Benjamin Devisme, VP Sales, Quicktext

              Real time pricing

              As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

              • What is the difference from being a Revenue Manager today compared to 10 years ago?
                • Does the skillset of an RM differ – if so; in what way?
              • What does Real Time Price Optimization mean?
              • What gains (and risks?) come with real time price optimization?
              • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
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              Alexander Edström, CEO, Atomize

              Expansion of revenue management capabilities

              damiano-zennaro

              Damiano Zennaro, Global Director of Advisory services at IDeaS

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              Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

              Customer Centricity

              About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

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              Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

              Being a General Manager and Leading a team of strong performers

              0-7

              Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

              Retention strategies for Sales professional that works’

              Anant Vithlani

              Anant Vithlani, Vice President Sales, Nordic Choice Hotels

              Storytelling that works

              Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

              0-13

              Christian Braathen, Client Director, Scandinavian Design Group

              Commercial Technology Strategy

              What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

              0-11

              Julie Grieve, Founder and CEO, Criton

              Close the gap between revenue optimization & digital marketing

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              Finnbar Cornwall, Senior Industry Head Travel at Google UK

              Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

              MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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              Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

              Navigating the changing hotel distribution landscape

              Insights to improve competitiveness in an increasingly volatile environment

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              Michael Mernagh, Head of Sales EMEA, OTA Insight

              Using Technology to Deliver a Personalized Guest Experience

              0-8

              Michael De Jongh, Chief Commercial Officer, Avvio

              Coaching a team for strategic selling

              0-6

              Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

              Intermediaries: Should they be managed like a key account?

              0-13

              Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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