Our second report in the Cutting Through The Noise series revisits the trends identified in our first report and begins to consider scenario-based brand, marketing and content strategies to help hoteliers navigate the next 3-6 months.
Analysing data from over 350 UK and European hotels (provided by our sister company, Hotel Benchmark) we give recommendations for the following three common scenarios;
- I’m re-opening.
- I’m re-opening but may need to attract new audiences.
- I’m not re-opening until next year.