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About the Certified Hospitality Digital Marketer (CHDM)

Created by hoteliers for hoteliers, the CHDM recognizes digital marketing professionals for their expertise in leveraging digital channels to maximize online revenues. It is administered by the Hospitality Sales and Marketing Association International (HSMAI).

Hospitality industry professionals, if they meet the minimum qualifications, can take an exam to confirm their knowledge, experience, and capabilities in the digital marketing field.

CHDMs exhibit expertise in most tactical areas of digital marketing, are proficient in creating basic strategic initiatives, utilize the analytical and management tools necessary to communicate results, and execute effective hospitality digital marketing plans.

Who should get certified?

This is the certification for hospitality sales, marketing, and revenue management professionals who want to:

  • demonstrate their proficiency globally

  • expand their current role or move into a digital role

  • upskill and become more proficient

  • better understand how digital marketing intersects with and impacts their areas of responsibility

The CHDM certification program is a two-part process in which you must complete the CHDM application to demonstrate your eligibility, and then pass an online exam.

CHDM applications, submitted in English, may be sent to HSMAI any time throughout the year. Once approved, you may study Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape at your own pace , and take the online exam at a time of your choosing, as long as it is within 12 months of having your application approved.

Fee in USD

CHDM Application & Exam Fee

HSMAI members

$450 USD


$625 USD

Special offer

1st July, 2020 to 31st March, 2021 you get 20% off

  • Members: US$360
  • Non-Members: US$500

How to get certified?

  • Apply

    Apply to be accepted into the Certification process by completing a form about your experience

  • Payment

    Once your application is accepted by HSMAI, then you will be asked to pay for the certification

  • Start

    Once your application has been approved and payment is received, you will receive a digital copy of the study guide, The Evolving Dynamics of Revenue Management.

  • Exam

    Once you feel ready to take the exam, advise HSMAI and we will enrol you in the online exam.

  • Get your certification!

    Once you pass the exam, you will recieve your certification and will be able to use the CRME letters after your name.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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