In Europe, Featured, HSMAI, HSMAI, News, News items, Revenue Management, Travel>Hotels, Uncategorized

HSMAI Europe Chief Revenue Officer Executive Roundtable
Tuesday November 24th 2020 – Virtual
From 9:30am – 11:00am CET
By Invitation Only

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment.

Each agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers.

Attendance Eligibility

All Roundtables are by invitation only. Individuals are invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio). Invitations are non-transferable.

Roundtables are hosted by HSMAI Europe. While there is no cost to attend, all attendees are expected to be members of HSMAI.

For registration please email Benedicte Gilroy Bøgh


Partnership opportunities are available for each Roundtable:

  • partners are typically positioned as “conversation starters,” allowing to have one representative and to share their insights on a topic aligned with the Roundtable’s theme as well as during the session with Sheryl E. Kimes that last until 10:25pm CET.

Partners will not attend the CRO sub-groups discussions

For information on partnership opportunities, contact Benedicte Gilroy Bøgh

HSMAI Europe CRO Executive Roundtable

9:30am- 9:35am


By Ingunn Hofseth, President & CEO HSMAI Region Europe

Moderator: Frederic Toitot, Vice President, Global Learning & Development, Accor and Chair of HSMAI Europe Revenue Optimization Advisory Board

9:35am - 9:45am
9:45am - 9:50am
9:50am - 10:15am

Guest Speaker: Sherri Kimes, Professor and Revenue Management Expert

Professor and Revenue Management Expert, Sheryl E. Kimes has conducted a Covid-related survey to see how things are going with hotels and regions around the world. HSMAI Region Europe helped out with the distribution. The intent with the survey was to:


  • Learn more about how this has impacted your hotel or business
  • What sorts of tactics you have deployed to help get through this
  • Your assessment of how well they have worked, and
  • Based on your experience, your advice for the future


Sherri Kimes, Professor and Revenue Management ExpertSheryl E. Kimes is an Emeritus Professor of Operations Management at the Cornell University School of Hotel Administration and a Visiting Professor of Analytics and Operations at the Business School at the National University of Singapore. Her area of specialization is revenue management. She has been teaching, conducting research and providing consulting services in this area for over 25 years. She has published over 100 articles and book chapters and has received multiple awards for her research including the Lifetime Achievement Award by the College of Service Operations of the Production and Operations Management Society and the Industry Relevance Award by the Cornell University Center for Hospitality Research in 2010, 2012 and 2014. In 2017, she was given the Hotel Sales and Marketing International Association Vanguard Award for Lifetime Achievement in Revenue Management. She was the third recipient of this award.


She has won multiple teaching awards including the Hospitality Teacher of the Year in 1993, 1997 and 2003 and a Ted Teng Teaching Award in 2012. In 2014, she was honored with the Menschel Distinguished Teaching Fellowship from Cornell University. She was the fourth recipient of the award.


Professor Kimes serves as a consultant to many business enterprises around the world including Fairmont Raffles Hotels International, American Airlines, Walt Disney World Resorts, Hyatt International, The Peninsula Group, Four Seasons Hotels and Resorts, Starwood Asia-Pacific and Marina Bay Sands. She also has served as an expert witness in several hospitality-related lawsuits.

10:15am - 10:25am
10:25am - 10:45am
10:45am - 11:00am
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search