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Get ready for the Commercial Strategy Summit!

This week I have been in Spain and working amongst other things on the launch of the Commercial Strategy Summit, taking place in London 25 and 26 January 2022 at the InterContinental London Park Lane. We had originally planned to launch the Commercial Strategy Summit this morning, however due to some technical challenges during testing of the event website, we have chosen to postpone this until Monday. Stay tuned on Monday for the invitation and registration for the Commercial Strategy Summit! Please keep an eye on your spam filter as the e-mail might end up there!

As previously mentioned, in the weeks and months to come we will be presenting the new chairs for our different Advisory Boards joining us for 2022. This week we are happy to present Susan Meinl, the new chair for HSMAI Europe People & Culture Advisory Board. Please get to know her better in this newsletter.

We are also delighted that Gil Mulders, our previous Chair for the People & Culture Advisory Board, will continue as a member of the Advisory Board.

Have a wonderful weekend!

Best Regards,

Ingunn Hofseth
President & CEO
HSMAI Europe

Get to know: Susan Meinl

Susan is an HR professional, people & culture advocate, business trainer, coach & mentor with a huge passion for people, work cultures, equality, and development. For 20 + years, Susan has been the HR leader for Design Hotels ( She had shaped the culture since early start-up years and played a key role in building and navigating the organization through various changes.
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