In Europe, Featured, HSMAI, News, News items, Revenue, Revenue Management, Travel>Hotels, Upcoming

Revenue Optimization Excellence

Are you ready to sharpen and upgrade your team’s revenue, pricing & commercial skills?
Sign your team up to join our two-day Revenue Optimization Excellence Course, taking place in both Stockholm and Amsterdam on Tuesday 27th – Wednesday 28th September 2022 and Tuesday 15th – Wednesday 16th November 2022 respectively!

About the Course

Below is a sample of some questions that will be tackled during the 2 days: 

  • What will your revenue team do if there’s a downturn? 
  • Is your revenue team effectively working across disciplines? 
  • Are competitors more “in the know” than you? 
  • Are you maximizing your total revenue during constrained periods?
  • How can you fill holes in occupancy through targeted marketing?

Who should attend

  • Hotel General Managers and/or their assistants
  • Hotel Heads of Departments (Front Office, Sales & Marketing, Reservations, Meetings and Events)
  • Junior Revenue Managers (less than 5 years of experience)
  • Future Revenue Managers (i.e. anyone applying to or getting prepared for a Revenue role)
  • Sales & Marketing Managers & Executives
  • Project Managers with responsibilities in Revenue Optimization & Demand Management
  • Junior Cluster and Multi Hotel Revenue Managers

Welcome to Revenue Optimization Excellence

Based on a simulation game (virtual hotel & environment)
Day 1 

  • How to set up & monitor Promotions & Special Offers 
  • How to manage Unexpected Turndowns & Price Wars 
  • How to select the ideal Competitive Set to strengthen your positioning on your market

Day 2

  • How to monitor the Pick-up of the Demand: multiply the opportunities to boost your total revenue on a daily basis 
  • How to maximise your hotel’s Occupancy % beyond peak nights: length of stay management & optimization 
  • Conclusion of the Future of Revenue Management


640€. ex VAT

Including lunches and materials 

Facilitated by


Frederic Toitot
Member and past chair of the
HSMAI Europe Revenue Optimization Advisory Board

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search