How Accor Turns Experiences into Loyalty Gold
This month, we’re excited to spotlight Stuart Wareman, SVP Global Sponsorship, Events & Experiences — the dynamic leader behind Accor’s global sponsorships, member experiences, and corporate hospitality.
From iconic partnerships with Paris Saint-Germain and Roland-Garros to unforgettable “money-can’t-buy” moments for loyalty members, Stuart shares how Accor’s sponsorship strategy builds emotional connections and drives loyalty like never before.
Key Highlights From This Edition:
✨ How Accor redefines loyalty beyond points—think tennis lessons with legends and exclusive concerts!
✨ The untapped power of music and gastronomy to create unforgettable brand connections.
✨ Why “ALL” is more than a loyalty program—it’s a lifestyle ecosystem.
✨ Stuart’s advice for young professionals: why hospitality is the ultimate career launchpad.
🎙️ Don’t miss Stuart’s inspiring advice for aspiring hospitality professionals and a behind-the-scenes look at what makes Accor a leader in augmented hospitality.
Stay tuned!
Next month, we’ll sit down with Sophie Perret, Managing Director at HVS London. If you’d like to suggest a future guest for Hospitality’s Leading Voices, reach out to us at postbox@hsmai.eu.
