HSMAI EUROPE ANNOUNCES RENEWAL OF STRATEGIC PARTNERSHIP WITH AMADEUS FOR 2026
London, UK – December 17, 2025 — HSMAI Region Europe is pleased to announce the renewal of its strategic partnership with Amadeus, who will again serve as a Preferred Partner for HSMAI Europe Commercial Strategy Week 2026, taking place 14–16 January 2026 at the InterContinental London Park Lane.
Amadeus has been a long-standing HSMAI organizational member globally, and in the past year their engagement reached a new level in Europe as they became the Preferred Partner of the HSMAI Europe Commercial Strategy Conference (CSC). They have since played a highly active role in HSMAI Europe initiatives, especially through local events and community engagement in Spain. HSMAI Europe is delighted to further strengthen this growing relationship in 2026.
Commercial Strategy Week brings together senior leaders, commercial professionals, young leaders, and emerging talent from across the hospitality sector. The programme features Workshops, Leadership Day, Senior Executive Roundtables, the HSMAI Awards Europe and the Commercial Strategy Conference on Thursday, 15 January.
Together, these three days foster collaboration, idea exchange, and dialogue around the evolving landscape of commercial strategy in hospitality.
As a Preferred Partner, Amadeus will participate across the full week, supporting conversations around commercial innovation, technology, and long-term industry development. This renewed partnership follows the structure of last year’s agreement.
If you haven’t registered yet for the HSMAI Europe Commercial Strategy Conference 2026, there’s still time – click here to secure your place.
Strengthening our growing partnership through trusted collaboration
Javier Campo
SVP Europe, Amadeus Hospitality
“We are pleased to renew our partnership with HSMAI Europe, Commercial Strategy Week brings together senior leaders and emerging talent from across our industry.
It is an important platform for collaboration, and we look forward to contributing to conversations that will continue shaping the future of hospitality together.”
Ingunn Hofseth
President & CEO, HSMAI Europe
“Amadeus increased involvement with HSMAI Europe over the past year has brought tremendous value to our community. Their partnership at the Commercial Strategy Conference and their active support for our local events—particularly in Spain—have enriched the learning and networking we provide. We are excited to deepen this relationship as we look toward Commercial Strategy Week 2026.”
